BAXI - PPC advertising for home heating solutions
Search terms getting more competitive, new rivals emerging, and aftersales targets to hit. Remarkable rebuilt Baxi's PPC strategy — and delivered a 45.92% conversion rate.
Search terms getting more competitive, new rivals emerging, and aftersales targets to hit. Remarkable rebuilt Baxi's PPC strategy — and delivered a 45.92% conversion rate.
Since the pandemic, consumers have been forced to shop online, searching for the best products and alternatives. This increased demand for various products, and Baxi’s solutions were no exception. As 2021 came to a close, it was apparent that Baxi needed to stay ahead of its competition. With key search terms more competitive and new competitors on the horizon, Baxi needed to outpace competitors whilst keeping costs down. Their aim was to enhance the conversion rate and elevate the return on investment.
The objectives were to drive high-quality calls and online leads to the Baxi Customer Support call centre across the following products:
Baxi’s previous tactics relied on “Top Impression Share Rate” bidding, aiming to maximise brand term impressions and serve relevant Baxi ads for Repair, Service, and Maintenance searches. However, with heightened competition and budget considerations, a shift was imperative.
In response, we implemented the “Maximise Conversion” bidding approach, strategically designed to enhance lead generation within the budget confinements. This adjustment proved pivotal in balancing heightened competition and optimal results.
“Remarkable have supported us in our homeowner lead generation campaigns for pre and post sales for a number of years now. We have a very complex business model of which Remarkable has taken the time to really understand. They are quick to respond to our business requirements and objectives, in an ever changing market. From a budget perspective they are efficient and effective in optimising our campaign strategy”
“Remarkable provide exceptional expertise, bringing true understanding to our lead generation business requirement. Their approach is personalised with a focus on achieving our ongoing KPI's. The team have consistently delivered results supporting our business growth…”
Baxi Heating, a division of the Netherlands-based BDR Thermea Group, represents esteemed brands in the heating and hot water product sector, such as Andrews Water Heaters, Heatrae Sadia, Packaged Plant Solutions, Potterton, and Remeha.
Manufacturing in the UK since 1866, Baxi is dedicated to offering easy solutions. Beyond selling boilers and promoting Baxi installers, they operate an award-winning after-sales division—Baxi Customer Support—for homeowners.
September 9, 2025
Remarkable is pleased to announce the successful completion of a major digital transformation programme for CRU Group, a global leader...
May 26, 2024
The Imperative of Data Integration Did you know that companies leveraging data integration can experience up to a 30% improvement...
January 4, 2024
After attending two conferences, similar challenges surface between these industries. I recently attended the World Travel Market (WTM) in...