Insights
Insight-driven, quality-focused content written by the experts.
March 14, 2024
Airline marketing strategies: the digital playbook for aviation brands
74% of total travel and tourism revenue will be generated through online sales by 2027. Investing in robust airline marketing...
March 13, 2024
7 Tactics For Web Conversion Optimisation
A well-designed website is no longer enough. Organisations need to ensure their online presence converts visitors into paying customers or...
March 8, 2024
What is Salesforce Data Cloud? Exploring the Leading CDP
Salesforce Data Cloud — now Data 360 — unifies customer data in real time and powers Agentforce AI agents. Here's what it is, how it works, and why it leads the CDP market.
March 1, 2024
Salesforce Travel Management: Advancing Airline Operations and Passenger Services
73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their...
February 29, 2024
What is BigCommerce? The headless commerce platform explained
BigCommerce — now powered by Commerce — is an open SaaS platform for B2C and B2B brands. Here's how it works, what's new, and what it costs in 2026.
February 29, 2024
Aviation Digital Marketing
The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation,...
February 28, 2024
Gartner Magic Quadrant 2024 – Salesforce Named Leading CDP
In a time when 70% of organisations struggle to provide completely connected user experiences across all channels, it’s crucial for...
February 27, 2024
Optimizely vs Contentstack
With 90% of people exclaiming personalised experiences are desirable, having a robust content management system (CMS) built for creating, optimising...
February 23, 2024
Data Privacy Management: Strategies for Safe Data Handling
89% of IT leaders cite security as a top priority because organisations of all sizes are under immense pressure to...
February 21, 2024
CRM Adoption – A Guide for Higher ROI
Did you know that only 40% of businesses achieve a CRM adoption rate of 90% or higher? This startling statistic...
February 21, 2024
Improving Ecommerce Conversion Rates
The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions,...
February 16, 2024