Insights
Insight-driven, quality-focused content written by the experts.
August 19, 2024
A Beginner’s Guide to Conversion Rate Optimisation
Conversion rate optimisation (CRO) is the process of improving the percentage of visitors to a website who take a desired...
August 5, 2024
Increase Conversions for Your Business With The Ultimate Guide to Web Experimentation
Making informed decisions based on data rather than guesswork has become crucial. Web experimentation allows businesses to test and optimise...
July 31, 2024
Artificial Intelligence in Hotels
8% of guests feel that AI improves their hotel booking and stay experiences, but why is that? In early stages,...
July 29, 2024
Sitecore vs WordPress
With over 76 million websites using a content management system, it can be hard to determine which one is best...
July 25, 2024
Optimizely Visual Editor
The Optimizely visual editor makes creating a user friendly website simple. A good user experience (UX) on your website can...
July 23, 2024
Creating Successful Hotel PPC Campaigns
All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing...
July 22, 2024
Sitecore Digital Marketing: Maximising Your Online Presence
The global digital advertising and marketing market for 2024 is estimated at $667 billion and is projected to reach $786.2...
July 17, 2024
Optimizely Amplitude Integration
87% of marketers believe that data is the most under-utilised asset within their company. Having access to actionable data is...
July 8, 2024
Content Marketing Strategy for Enterprise Brands
Content marketing is projected to be worth $600 billion by the end of 2024 and has the highest ROI out...
July 3, 2024
Conversion Rate Optimisation Strategies for Enterprise Brands
The top 25% of websites across all industries convert at a rate of 5.31% or higher, but many websites don’t...
July 1, 2024
Optimizely Plugin
Optimizely, a leading experimentation platform, empowers organisations to run Optimizely A/B testing, multivariate testing, personalise experiences, and optimise their websites...
June 27, 2024
Sitecore CMS: A Guide
Sitecore's CMS has been reborn as SitecoreAI — unifying content, personalisation, search and data in one AI-first platform. Here's what it offers and how to choose your path.