Insights
Insight-driven, quality-focused content written by the experts.
July 23, 2024
Creating Successful Hotel PPC Campaigns
All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing...
July 22, 2024
Sitecore Digital Marketing: Maximising Your Online Presence
The global digital advertising and marketing market for 2024 is estimated at $667 billion and is projected to reach $786.2...
July 17, 2024
Optimizely Amplitude Integration
87% of marketers believe that data is the most under-utilised asset within their company. Having access to actionable data is...
July 8, 2024
Content Marketing Strategy for Enterprise Brands
Content marketing is projected to be worth $600 billion by the end of 2024 and has the highest ROI out...
July 1, 2024
Optimizely Plugin
Optimizely, a leading experimentation platform, empowers organisations to run Optimizely A/B testing, multivariate testing, personalise experiences, and optimise their websites...
June 26, 2024
AI and Content Marketing
83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a...
June 19, 2024
Email Marketing For Hotels
When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI...
June 5, 2024
Digital Marketing Strategy for Hotels
Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With...
May 29, 2024
Hotel SEO Strategy
With 70% of travellers booking hotels online, a robust SEO (Search Engine Optimisation) strategy is essential for hotels to stand...
May 29, 2024
Best Hotel Website Designs
In the competitive hospitality industry, first impressions are pivotal, and increasingly, these initial impressions are formed online. The digital presence...
May 24, 2024
Hotels Using AI in 2024
AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels...
May 15, 2024
Hotel Website Conversion Rate
Mastering the art of conversion rate optimisation (CRO) is essential for hotels aiming to maximise online bookings and revenue. CRO...