Insights

July 31, 2024

Artificial Intelligence in Hotels

8% of guests feel that AI improves their hotel booking and stay experiences, but why is that? In early stages,...

July 29, 2024

Sitecore vs WordPress

With over 76 million websites using a content management system, it can be hard to determine which one is best...

July 22, 2024

Salesforce Analytics

Nearly 80% of users have rated Salesforce Analytics Cloud “excellent” or “good”. Salesforce Analytics Cloud is a very powerful tool,...

July 17, 2024

Optimizely Amplitude Integration

87% of marketers believe that data is the most under-utilised asset within their company. Having access to actionable data is...

July 4, 2024

The Benefits of Using Salesforce CRM

Maintaining strong relationships with your customer base is crucial. Due to that, CRM systems have become essential tools that need...

July 1, 2024

Optimizely Plugin

Optimizely, a leading experimentation platform, empowers organisations to run Optimizely A/B testing, multivariate testing, personalise experiences, and optimise their websites...

June 30, 2024

How Important is a Hotel CRM Software

June 19, 2024

Email Marketing For Hotels

When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI...

June 13, 2024

Sitecore Personalisation for Enterprise Brands

Businesses today are striving to engage their audience in meaningful ways, tailoring content and interactions to meet individual preferences and...

June 12, 2024

What is a Salesforce Consultant?

In 2023, Salesforce generated $2.33 billion from professional services and other services alone; this reflects the high, and steadily increasing,...

June 4, 2024

Sitecore products: the complete guide to the Sitecore DXP portfolio

Sitecore is a leading provider of digital solutions that help organisations create, deliver, and optimise personalised experiences for their customers...

May 29, 2024

Hotel SEO Strategy 

With 70% of travellers booking hotels online, a robust SEO (Search Engine Optimisation) strategy is essential for hotels to stand...