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Insight-driven, quality-focused content written by the experts.

Events, AI Agents & Automation

April 15, 2024

SUGCON Key Takeaways

It was a real pleasure to welcome the Sitecore community to my home town of Dublin last week for this...

Human Enablement & Training, Sitecore

April 10, 2024

Sitecore Partners

So, you’ve decided to leverage Sitecore’s powerful CMS to take your digital presence to the next level. Excellent choice! Having...

CRM & Data, Digital Marketing

April 9, 2024

Salesforce Marketing Cloud Pricing – The Ultimate Guide

Personalised customer journeys are essential to modern marketing. One platform stands tall in its ability to revolutionise how businesses engage...

CRM & Data, Salesforce
Travel & Transport, CRM & Data

March 29, 2024

Best CRM for Travel Industry – Discover Salesforce

A staggering 73% of travellers now expect their travel providers to understand their individual needs and preferences. In the crowded...

Financial Services, CRM & Data
CRM & Data, Digital Marketing

March 24, 2024

Leveraging Salesforce Email Marketing – From Leads to Loyalty

For every £1 spent on email marketing, the average ROI is £44.  Yet, achieving this demands more than just sending...

Events, AI Agents & Automation

March 14, 2024

TrailblazerDX 2024

What is TrailblazerDX? TrailblazerDX, formerly known as the Salesforce Developer Conference, is an annual event that stands at the forefront...

Travel & Transport, CRM & Data
Travel & Transport, AI Agents & Automation

March 1, 2024

Salesforce Travel Management: Advancing Airline Operations and Passenger Services

73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their...

Events, CRM & Data

February 28, 2024

Gartner Magic Quadrant 2024 – Salesforce Named Leading CDP

In a time when 70% of organisations struggle to provide completely connected user experiences across all channels,  it’s crucial for...

CRM & Data, Salesforce

February 23, 2024

Data Privacy Management: Strategies for Safe Data Handling

89% of IT leaders cite security as a top priority because organisations of all sizes are under immense pressure to...

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