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Insight-driven, quality-focused content written by the experts.

July 31, 2024

Artificial Intelligence in Hotels

8% of guests feel that AI improves their hotel booking and stay experiences, but why is that? In early stages,...

July 22, 2024

Salesforce Analytics

Nearly 80% of users have rated Salesforce Analytics Cloud “excellent” or “good”. Salesforce Analytics Cloud is a very powerful tool,...

July 17, 2024

Optimizely Amplitude Integration

87% of marketers believe that data is the most under-utilised asset within their company. Having access to actionable data is...

July 4, 2024

The Benefits of Using Salesforce CRM

Maintaining strong relationships with your customer base is crucial. Due to that, CRM systems have become essential tools that need...

July 1, 2024

Optimizely Plugin

Optimizely, a leading experimentation platform, empowers organisations to run Optimizely A/B testing, multivariate testing, personalise experiences, and optimise their websites...

June 27, 2024

Sitecore CMS: A Guide

Sitecore's CMS has been reborn as SitecoreAI — unifying content, personalisation, search and data in one AI-first platform. Here's what it offers and how to choose your path.

June 19, 2024

Email Marketing For Hotels

When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI...

June 12, 2024

What is a Salesforce Consultant?

In 2023, Salesforce generated $2.33 billion from professional services and other services alone; this reflects the high, and steadily increasing,...

June 10, 2024

Sitecore Gartner Magic Quadrant

For the first time, Gartner has recognised Sitecore as a market-leading Content Marketing Platform. This position of Sitecore in the...

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