Insights
Insight-driven, quality-focused content written by the experts.
March 20, 2022
How CDPs and First-Party Data can Help Solve the Cookie Crisis
Introduction Customer Data Platform (CDP) and First-Party Data are a few terms you’ll likely see appear when considering the future...
March 15, 2022
Episerver vs Magento
Episerver is now Optimizely. Episerver acquired Optimizely in 2020 and took on the Optimizely name in 2021, so Episerver CMS...
February 28, 2022
SHOULD YOU BE USING A D2C MODEL?
Over the last few years, online shopping has become a huge part of commerce sales, with growth leaping nearly fivefold in...
February 24, 2022
Episerver Gartner Magic Quadrant
Episerver is now Optimizely. Episerver acquired Optimizely in 2020 and took on the Optimizely name in 2021, so Episerver CMS...
February 22, 2022
Episerver vs WordPress
Episerver is now Optimizely. Episerver acquired Optimizely in 2020 and took on the Optimizely name in 2021, so Episerver CMS...
February 17, 2022
Ultimedia launches in the Middle East
We are delighted to announce our launch in the Middle East & Africa (MEA). Our new offices in the Gulf...
January 28, 2022
UNPICKING THE “MONOLITH” – WHAT YOUR ALL-IN-ONE MARKETING SOLUTION IS REALLY COSTING YOU
A brief look back It’s been a few years since Tim Berners-Lee conceived the Internet, and since the beginning, companies...
January 26, 2022
THE SECRET TO CUSTOMER RETENTION UNLOCKED
As we race through the early months of 2022, the repercussions of the last couple of years in retail are...
January 22, 2022
PERSONALISATION, WHAT IS IT REALLY?
Remember the first mass email you ever received with your name in the subject line? For the first time in...
January 18, 2022
Former Big Brand Ideas marketing specialist, Hayley Bonnick joins Ultimedia
Ultimedia has appointed Hayley Bonnick as Head of Marketing. The former Big Brand Ideas marketing manager, joins the Episerver (Optmizely) specialists to...
January 10, 2022
What Is A Customer Data Platform? CDPs Explained
Developments in technology over the last decade have drastically shifted the way that users interact with businesses, placing customers at...
December 16, 2021
Financial Service Trends For Digital In 2022
Over the last two years, trends within the financial services industry have irrefutably been shaped by a post-pandemic world. Now,...