Insights
Insight-driven, quality-focused content written by the experts.
Content & Experience, CRM & Data
January 10, 2022
What Is A Customer Data Platform? CDPs Explained
Developments in technology over the last decade have drastically shifted the way that users interact with businesses, placing customers at...
Channel Optimisation, Digital Marketing
December 31, 2021
Google Optimize vs Optimizely
Optimisation tools can be what differentiates your organisation from the competition. Google Optimize and Optimizely both have powerful CRO capabilities suited for...
Ecommerce, Digital Marketing
December 23, 2021
Episerver Commerce Cloud – A Guide for marketers
Get sophisticated B2C Commerce and B2B Commerce solutions, hosted and managed in the Cloud, from the same supplier. Learn more...
Financial Services, AI Agents & Automation
December 16, 2021
Financial Service Trends For Digital In 2022
Over the last two years, trends within the financial services industry have irrefutably been shaped by a post-pandemic world. Now,...
Manufacturing, Content & Experience
December 2, 2021
Generating leads and converting; how digital unlocks potential.
From the first primitive mud huts to the ancient pyramids of Egypt and beyond, the concept of ‘construction’ has been...
Manufacturing, Channel Optimisation
November 10, 2021
Digital marketing in Construction and Manufacturing
Where we spend our money is always a hot topic. Perhaps never more so than now. With Budgeting season well...
AI Agents & Automation, Channel Optimisation
May 26, 2021
Reaching your target audience with AI.
An honest conversation about AI – Part 3 This week is about starting an honest conversation about AI. By walking...
CRM & Data, Strategy & Consulting
September 2, 2020
Capex vs Opex – Two ways to show your investment in digital.
When it comes to business expenditure it’s very much the good, the bad and ugly depending on which side of...
Manufacturing, AI Agents & Automation
June 16, 2020
Will digital-savvy construction companies outperform their peers?
One cannot think about the year 2020 without being reminded of the term “annus horribilis”. With all companies suffering from...
Travel & Transport, Content & Experience
March 16, 2020
Generational Marketing In Travel
In today’s digital landscape, multiple travel companies are discussing how to market to newer generations using generational marketing. In the...
Ecommerce, Content & Experience
November 19, 2019
HOW DO YOU LAUNCH A SUCCESSFUL MARKETING STRATEGY ON SITECORE EXPERIENCE COMMERCE?
More and more customers are expecting an experience that is relevant, as this is what we see across every digital...
Content & Experience, CRM & Data
September 7, 2019
A PRACTICAL GUIDE TO TRACKING YOUR CUSTOMERS ON SITECORE
The Sitecore Customer Engagement platform is one of the best tracking platforms in the Web Content Management (WCM) industry. It has been...