Insights

March 5, 2024

Optimizely Gartner Magic Quadrant

For the fifth consecutive year, Gartner has recognised Optimizely as a market leading Digital Experience Platform and Content Marketing Platform....

March 1, 2024

The Optimizely MVP Award

The Optimizely community thrives on the contributions of its members, and the Optimizely Most Valuable Professional (OMVP) program celebrates those...

February 29, 2024

What is BigCommerce? The headless commerce platform explained

The right ecommerce platform for your business is more crucial than ever. Among the long list of options available, one...

February 29, 2024

Aviation Digital Marketing

The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation,...

February 28, 2024

Gartner Magic Quadrant 2024 – Salesforce Named Leading CDP

In a time when 70% of organisations struggle to provide completely connected user experiences across all channels,  it’s crucial for...

February 27, 2024

Optimizely vs Contentstack

With 90% of people exclaiming personalised experiences are desirable, having a robust content management system (CMS) built for creating, optimising...

February 23, 2024

Data Privacy Management: Strategies for Safe Data Handling

89% of IT leaders cite security as a top priority because organisations of all sizes are under immense pressure to...

February 21, 2024

Improving Ecommerce Conversion Rates

The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions,...

February 16, 2024

Salesforce Sales Cloud Einstein: Increasing Forecasting Accuracy

February 14, 2024

What Are The Best A/B Testing Platforms?

A/B tests are carried out to create data that can be used to improve conversion rates by up to 400%....

February 9, 2024

Sitecore MVPs 2024

Today, Sitecore has announced the 2024 Sitecore MVPs (Most Valuable Professionals)! This is the 18th year of the programme, with...

February 4, 2024

4 Essential Steps to Crafting a Tailored CRM Strategy for Business Success

A well-defined Customer Relationship Management (CRM) Strategy can catapult a business from mediocrity to market leadership by optimising customer interactions...