Insights

March 1, 2024

The Optimizely MVP Award

The Optimizely community thrives on the contributions of its members, and the Optimizely Most Valuable Professional (OMVP) program celebrates those...

February 29, 2024

What is BigCommerce? The headless commerce platform explained

The right ecommerce platform for your business is more crucial than ever. Among the long list of options available, one...

February 29, 2024

Aviation Digital Marketing

The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation,...

February 27, 2024

Optimizely vs Contentstack

With 90% of people exclaiming personalised experiences are desirable, having a robust content management system (CMS) built for creating, optimising...

February 21, 2024

Improving Ecommerce Conversion Rates

The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions,...

February 14, 2024

What Are The Best A/B Testing Platforms?

A/B tests are carried out to create data that can be used to improve conversion rates by up to 400%....

February 9, 2024

Sitecore MVPs 2024

Today, Sitecore has announced the 2024 Sitecore MVPs (Most Valuable Professionals)! This is the 18th year of the programme, with...

February 4, 2024

Why Data Analysis is Key to Making Strategic Marketing Decisions

January 31, 2024

Artificial Intelligence in Airlines

While artificial intelligence (AI) remains a relatively recent development, it is gaining widespread recognition, and one sector at the forefront...

January 31, 2024

Marketing for travel brands in 2024

The travel industry is regaining pace in 2024 and travellers are even more eager to get away. Travel and airline...

January 29, 2024

Sitecore XM Cloud Forms

A brand new, very welcome new feature has come to Sitecore XM Cloud – Sitecore XM Cloud forms! Forms are...

January 24, 2024

Travel Web Page Design Tips

First impressions matter in digital. With 83% of adults wanting to book their trips online, your travel web page design...