Insights
Insight-driven, quality-focused content written by the experts.
Customer Experience (CX), Optimizely
Optimizely Visual Editor
The Optimizely visual editor makes creating a user friendly website simple. A good user experience (UX) on your website can be the key to success. Continuous improvement is key, and one of the most powerful ways to achieve this is... Read more
Travel & Transport, Digital Marketing & Media
Creating Successful Hotel PPC Campaigns
All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing is taking over? Pay-Per-Click (PPC) advertisement has become one of the most powerful tools available on the market. On average,... Read more
AI & Automation, Customer Experience (CX)
Sitecore Digital Marketing: Maximising Your Online Presence
The global digital advertising and marketing market for 2024 is estimated at $667 billion and is projected to reach $786.2 billion by 2026. As brands strive to keep up with their audiences, advanced digital marketing solutions are key. The extensive... Read more
CRM & Data, Customer Experience (CX)
Optimizely Amplitude Integration
87% of marketers believe that data is the most under-utilised asset within their company. Having access to actionable data is key. It helps businesses to make informed decisions. Data is vital for both busy marketing and product teams to optimise... Read more
Customer Experience (CX), Personalisation & CRO
Conversion Rate Optimisation Strategies for Enterprise Brands
The top 25% of websites across all industries convert at a rate of 5.31% or higher, but many websites don’t come close to this benchmark. Effective conversion rate optimisation strategies are essential for brands who want to increase the number... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Sitecore CMS: A Guide
Businesses are continually searching for robust solutions to manage and deliver personalised experiences to their customers. Optimising your website’s content management system is essential to staying ahead of the competition. Whatever your goals, Sitecore CMS tools have the power to... Read more
AI & Automation, Personalisation & CRO
AI and Content Marketing
83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a higher ROI from AI-enhanced content marketing strategies. But with all the recent news on AI and SEO, it might seem... We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be. Read more