Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Customer Experience (CX)
January 7, 2024
Why Customer-first Companies Must Be Connected Companies
Customer expectations have evolved, and without connected data and advanced insights and records, you risk falling short of your...
CRM & Data, Customer Experience (CX)
January 7, 2024
5 Steps to Data Unification to Support Customer Experience
The process of unifying data has been proven to enhance the customer experience. Customers increasingly expect instant, real-time responses...
Travel & Transport, Commerce & Experience Platforms
January 4, 2024
Travel Industry Poised to Benefit from Web 3.0 & Blockchain
Unify Data Consultancy explores how Web 3.0 and Blockchain will improve traveller experiences in 2023. You’ve no doubt...
CRM & Data, Customer Experience (CX)
January 4, 2024
Benefits of unified data to drive smarter business decisions
Reinventing how companies use data to drive more intelligent business decisions whilst creating better customer experiences. This article...
Commerce & Experience Platforms, CRM & Data
January 4, 2024
How companies can use data to drive smarter business decisions
Intro: Reinventing how companies use data to drive smarter business decisions and create better customer experiences. To help companies...
AI & Automation, CRM & Data
January 4, 2024
Digital Transformation Is More Than Swapping Selling Systems
Digital transformation touches every aspect of your business. Companies such as Intrepid Travel (the largest small group adventure travel...
CRM & Data, Customer Experience (CX)
January 4, 2024
Top tips for digital transformation success in 2023
10 challenges you need to overcome to ensure your transformation is successful Digital Transformation is often seen by business...
Ecommerce, AI & Automation
January 2, 2024
Onsite Search Fixes for Every Home and Furniture Retailer
Onsite search is one of your best tools to support a seamless customer journey. Yet 94% of consumers report they’ve...
Ecommerce, Customer Experience (CX)
January 2, 2024
Unlocking Insights from Your Onsite Search Data: What Exactly Are Your Customers Looking For
Successful online commerce is steered by data-driven decisions, the ability to decipher customer needs and preferences is pivotal in creating...
CRM & Data, Customer Experience (CX)
January 2, 2024
Meeting customer’s expectations, creating a connecting company
Having entered the post-pandemic era it’s even more important that brands need to adapt to continue meeting customer expectations....
Ecommerce, Commerce & Experience Platforms
December 28, 2023
Strategic Personalisation
In retail, an isolated purchase reflects a moment of triumph. But brands know that true success comes from transforming that...
Ecommerce, CRM & Data
December 15, 2023
Gaining Value From Your Product Recommendations: Cross-selling on Any Device
According to a study by Barilliance, personalised product recommendations account for up to 31% of e-commerce site revenues. Shoppers have...