Insights
Insight-driven, quality-focused content written by the experts.
Events, Commerce & Experience Platforms
Sagittarius Host Sitecore Customer & Partner events
Sagittarius is a proud Platinum Sitecore Partner, representing not only our commitment to delivering industry-leading digital transformation utilising Sitecore’s suite, but also a demonstrable leadership role in the Sitecore community. In support of this position, we regularly attend and sponsor... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Optimizely SaaS
Optimizely, the leaders in digital experience platforms (DXP) held their annual conference Opticon 2023 in San Diego where they announced an exciting new product Optimizely One. An innovation which is going to revolutionise the world of content management systems (CMS).... Read more
AI & Automation, Commerce & Experience Platforms
Optimizely One
Optimizely, the leading digital experience platform (DXP) provider, recently held Opticon 2023 in San Diego, where they have revealed the pioneering marketing operating system: Optimizely One. A groundbreaking solution that delivers unparalleled levels of adaptability, ease of use, and authority... Read more
Ecommerce, Commerce & Experience Platforms
Time is running out: Essential strategies for B2B Black Friday 2023
As we approach Black Friday 2023, the clock is ticking for B2B brands to finalise their strategies and make the most of one of the biggest shopping days of the year! While Black Friday has traditionally been associated with consumer-focused... Read more
Ecommerce, Commerce & Experience Platforms
Unleashing growth: The transformative power of ecommerce analytics for B2B tools and industrial equipment retailers
As the line between B2C and B2B shopping behaviour blurs, the industrial equipment and B2B tools sector stands at the crossroads of innovation and opportunity. Ecommerce has emerged as a game-changer, enabling businesses to reach new heights of efficiency, scalability,... Read more
Commerce & Experience Platforms, CRM & Data
Navigating omni-channel sales: Transforming the tools and equipment industry
Omnichannel marketing is a strategic imperative for businesses, even more so for those in the tools and industrial equipment industry who have traiditonally held back on investing in diversifying sales channels. Until recently, selling products through third-party distributors, sales reps... Read more
Commerce & Experience Platforms, CX Strategy & Transformation
Code and content for composable products
As Sitecore Developers, we have become used to the Helix style of organising our solutions in Visual Studio. But what happens when transitioning to a Sitecore Headless solution within the context of Sitecore XM Cloud? We’re all in on reaping... Read more
Commerce & Experience Platforms, Optimizely
Email Marketing for Financial Services: Leveraging the Power of Digital Communication
83% of wealth management companies credit email marketing as the primary driver of customer acquisition. This figure is supported by a 2021 survey that found 74% of consumers prefer receiving commercial communications, including financial updates through email. In today’s digital... Read more