Insights
Insight-driven, quality-focused content written by the experts.
Property and Hospitality, Travel & Transport
July 23, 2024
Creating Successful Hotel PPC Campaigns
All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing...
Content & Experience, Digital Marketing
July 22, 2024
Sitecore Digital Marketing: Maximising Your Online Presence
The global digital advertising and marketing market for 2024 is estimated at $667 billion and is projected to reach $786.2...
Content & Experience, CRM & Data
July 17, 2024
Optimizely Amplitude Integration
87% of marketers believe that data is the most under-utilised asset within their company. Having access to actionable data is...
Content & Experience, Digital Marketing
July 8, 2024
Content Marketing Strategy for Enterprise Brands
Content marketing is projected to be worth $600 billion by the end of 2024 and has the highest ROI out...
Channel Optimisation, Content & Experience
July 3, 2024
Conversion Rate Optimisation Strategies for Enterprise Brands
The top 25% of websites across all industries convert at a rate of 5.31% or higher, but many websites don’t...
CRM & Data, Experience Platforms & Operations
July 1, 2024
Optimizely Plugin
Optimizely, a leading experimentation platform, empowers organisations to run Optimizely A/B testing, multivariate testing, personalise experiences, and optimise their websites...
Content & Experience, Experience Platforms & Operations
June 27, 2024
Sitecore CMS: A Guide
Businesses are continually searching for robust solutions to manage and deliver personalised experiences to their customers. Optimising your website’s content...
Agentic Orchestration, Content & Experience
June 26, 2024
AI and Content Marketing
83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a...
Property and Hospitality, Travel & Transport
June 19, 2024
Email Marketing For Hotels
When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI...
Content & Experience, Sitecore
June 13, 2024
Sitecore Personalisation for Enterprise Brands
Businesses today are striving to engage their audience in meaningful ways, tailoring content and interactions to meet individual preferences and...
Remarkable News, Content & Experience
June 10, 2024
Sitecore Gartner Magic Quadrant
For the first time, Gartner has recognised Sitecore as a market-leading Content Marketing Platform. This position of Sitecore in the...
Property and Hospitality, Travel & Transport
June 5, 2024
Digital Marketing Strategy for Hotels
Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With...