Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, Content & Experience
March 18, 2024
Airline Digital Transformation
Airlines are still recovering from the impact of the global pandemic and to try and regain customers, airline digital transformation...
Events, Agentic Orchestration
March 14, 2024
TrailblazerDX 2024
What is TrailblazerDX? TrailblazerDX, formerly known as the Salesforce Developer Conference, is an annual event that stands at the forefront...
Travel & Transport, Content & Experience
March 14, 2024
Airline Marketing Strategies
74% of total travel and tourism revenue will be generated through online sales by 2027. Investing in robust airline marketing...
Channel Optimisation, Content & Experience
March 13, 2024
7 Tactics For Web Conversion Optimisation
A well-designed website is no longer enough. Organisations need to ensure their online presence converts visitors into paying customers or...
Travel & Transport, CRM & Data
March 8, 2024
What is Salesforce Data Cloud? Exploring the Leading CDP
Travel & Transport, Agentic Orchestration
March 1, 2024
Salesforce Travel Management: Advancing Airline Operations and Passenger Services
73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their...
Events, CRM & Data
February 28, 2024
Gartner Magic Quadrant 2024 – Salesforce Named Leading CDP
In a time when 70% of organisations struggle to provide completely connected user experiences across all channels, it’s crucial for...
Channel Optimisation, Content & Experience
February 27, 2024
Optimizely vs Contentstack
With 90% of people exclaiming personalised experiences are desirable, having a robust content management system (CMS) built for creating, optimising...
CRM & Data, Salesforce
February 23, 2024
Data Privacy Management: Strategies for Safe Data Handling
89% of IT leaders cite security as a top priority because organisations of all sizes are under immense pressure to...
CRM & Data, Human Enablement
February 21, 2024
CRM Adoption – A Guide for Higher ROI
Did you know that only 40% of businesses achieve a CRM adoption rate of 90% or higher? This startling statistic...
Ecommerce, Channel Optimisation
February 21, 2024
Improving Ecommerce Conversion Rates
The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions,...
CRM & Data, Salesforce
February 16, 2024