Insights
Insight-driven, quality-focused content written by the experts.
Channel Optimisation, Content & Experience
September 3, 2024
What Is Conversion Rate Optimisation (CRO)?
In 2024, businesses of all sizes are heavily reliant on their online presence to generate engagement, leads and sales. Having...
Channel Optimisation, Content & Experience
August 19, 2024
A Beginner’s Guide to Conversion Rate Optimisation
Conversion rate optimisation (CRO) is the process of improving the percentage of visitors to a website who take a desired...
Content & Experience, Optimizely
August 5, 2024
Increase Conversions for Your Business With The Ultimate Guide to Web Experimentation
Making informed decisions based on data rather than guesswork has become crucial. Web experimentation allows businesses to test and optimise...
Content & Experience, Sitecore
July 29, 2024
Sitecore vs WordPress
With over 76 million websites using a content management system, it can be hard to determine which one is best...
Channel Optimisation, Content & Experience
July 25, 2024
Optimizely Visual Editor
The Optimizely visual editor makes creating a user friendly website simple. A good user experience (UX) on your website can...
Property and Hospitality, Travel & Transport
July 23, 2024
Creating Successful Hotel PPC Campaigns
All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing...
CRM & Data, Salesforce
July 22, 2024
Salesforce Analytics
Nearly 80% of users have rated Salesforce Analytics Cloud “excellent” or “good”. Salesforce Analytics Cloud is a very powerful tool,...
CRM & Data, Salesforce
July 4, 2024
The Benefits of Using Salesforce CRM
Maintaining strong relationships with your customer base is crucial. Due to that, CRM systems have become essential tools that need...
Channel Optimisation, Content & Experience
July 3, 2024
Conversion Rate Optimisation Strategies for Enterprise Brands
The top 25% of websites across all industries convert at a rate of 5.31% or higher, but many websites don’t...
CRM & Data, Experience Platforms & Operations
July 1, 2024
Optimizely Plugin
Optimizely, a leading experimentation platform, empowers organisations to run Optimizely A/B testing, multivariate testing, personalise experiences, and optimise their websites...