Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, Agentic Orchestration
January 31, 2024
Marketing for travel brands in 2024
The travel industry is regaining pace in 2024 and travellers are even more eager to get away. Travel and airline...
Content & Experience, CRM & Data
January 29, 2024
Sitecore XM Cloud Forms
A brand new, very welcome new feature has come to Sitecore XM Cloud – Sitecore XM Cloud forms! Forms are...
Travel & Transport, Content & Experience
January 24, 2024
Travel Web Page Design Tips
First impressions matter in digital. With 83% of adults wanting to book their trips online, your travel web page design...
Travel & Transport, Content & Experience
January 17, 2024
Travel Ecommerce Platform Essentials
The online travel market is expected to reach $690.71 billion by 2026 Brands who want to stay ahead need a dynamic...
Agentic Orchestration, CRM & Data
January 7, 2024
Harnessing the Power of Unified Customer Data for Business Success.
In today’s hyper-competitive business landscape, fragmented customer data often stands as a formidable barrier to success. The challenges stemming from...
Agentic Orchestration, CRM & Data
January 7, 2024
Is Your Salesforce Ready for the AI Revolution?
In the dynamic digital era, Artificial Intelligence (AI) emerges as a transformative force, revolutionizing industries and redefining business operations. Yet,...
Events, Agentic Orchestration
January 7, 2024
Unifying Your Customer Data with AI: Insights from Salesforce World Tour
Meet Ghada Fourane, Unify’s CEO, who shares her valuable observations from the AI-focused Salesforce World Tour in London, highlighting...
Agentic Orchestration, Optimizely
January 5, 2024
Digital Platform Strategy
Organisations that truly are customer centric prioritise delivering exceptional value and service to their customers and are always looking for...
Manufacturing, Travel & Transport
January 4, 2024
What do the Travel and Manufacturing Markets Have in Common?
After attending two conferences, similar challenges surface between these industries. I recently attended the World Travel Market (WTM) in...
Travel & Transport, Agentic Orchestration
January 4, 2024
6 Ways AI Can Improve Business Performance
Artificial intelligence (AI) is the ability of machines to learn and make decisions based on data and analytics. When...
Agentic Orchestration, CRM & Data
January 4, 2024
CRM at the centre of your customer-centric business
Customer Relationship Management (CRM) is still extremely important to any business that has anything more than one contact, and...
Agentic Orchestration, CRM & Data
January 4, 2024
Digital Transformation Is More Than Swapping Selling Systems
Digital transformation touches every aspect of your business. Companies such as Intrepid Travel (the largest small group adventure travel...