Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, Personalisation & CRO
June 26, 2024
AI and Content Marketing
83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a...
Travel & Transport, AI & Automation
June 19, 2024
Email Marketing For Hotels
When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI...
Customer Experience (CX), Personalisation & CRO
June 13, 2024
Sitecore Personalisation for Enterprise Brands
Businesses today are striving to engage their audience in meaningful ways, tailoring content and interactions to meet individual preferences and...
Content Operations, Personalisation & CRO
June 10, 2024
Sitecore Gartner Magic Quadrant
For the first time, Gartner has recognised Sitecore as a market-leading Content Marketing Platform. This position of Sitecore in the...
Travel & Transport, AI & Automation
June 5, 2024
Digital Marketing Strategy for Hotels
Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With...
Commerce & Experience Platforms, Customer Experience (CX)
June 4, 2024
Sitecore Products: Everything you need to know
Sitecore is a leading provider of digital solutions that help organisations create, deliver, and optimise personalised experiences for their customers...
Travel & Transport, Commerce & Experience Platforms
May 29, 2024
Best Hotel Website Designs
In the competitive hospitality industry, first impressions are pivotal, and increasingly, these initial impressions are formed online. The digital presence...
Travel & Transport, AI & Automation
May 24, 2024
Hotels Using AI in 2024
AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels...
Commerce & Experience Platforms, Customer Experience (CX)
May 16, 2024
How Much Does Sitecore Cost?
If you’re looking at this page, chances are you’re considering new website technology like Sitecore XP or Sitecore XM Cloud,...
Travel & Transport, Commerce & Experience Platforms
May 15, 2024
Hotel Website Conversion Rate
Mastering the art of conversion rate optimisation (CRO) is essential for hotels aiming to maximise online bookings and revenue. CRO...
Travel & Transport, Digital Marketing & Media
May 14, 2024
Content Marketing Strategy for Hotels
Creating a robust content marketing strategy for hotels that are looking to expand their customer base is essential. The good...
CRM & Data, Salesforce
May 14, 2024
Salesforce Sitecore Accelerator – Achieve Effortless Connectivity
Brands with digital aspirations constantly seek methods to integrate customer relationship management (CRM) with digital experience platforms (DXP). The Salesforce...