Insights

All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing is taking over? Pay-Per-Click (PPC) advertisement has become one of the most powerful tools available on the market. On average,... Read more

Nearly 80% of users have rated Salesforce Analytics Cloud “excellent” or “good”. Salesforce Analytics Cloud is a very powerful tool, it’s beneficial particularly for organisations looking to improve their decision-making process.   What is Salesforce Analytics? Like many Salesforce products,... Read more

87% of marketers believe that data is the most under-utilised asset within their company. Having access to actionable data is key. It helps businesses to make informed decisions. Data is vital for both busy marketing and product teams to optimise... Read more

Maintaining strong relationships with your customer base is crucial. Due to that, CRM systems have become essential tools that need to be implemented in organisations across all industries. Among the extensive range of Customer Relationship Management (CRM) solutions available, Salesforce... Read more

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When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI across channels. Segmented email marketing is considerably more effective , with marketers reporting a staggering 760% increase in earnings from... Read more

In 2023, Salesforce generated $2.33 billion from professional services and other services alone; this reflects the high, and steadily increasing, demand for consultancy and implementation support. ​In any modern organisation, technology plays an indispensable role. Among the myriad tools available... We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be. Read more

Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With the rise of digital platforms, hotels must leverage advanced digital marketing strategies to succeed. By looking at building the digital... Read more