Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, Commerce & Experience Platforms
March 7, 2024
Contentful ECommerce
In the world of digital commerce, the quest for a seamless, engaging, and personalised customer experience is relentless, the increasing...
Customer Experience (CX), Optimizely
March 7, 2024
Optimizely Marketplace
In today’s competitive landscape, offering a personalised and consistent customer experience is no longer a luxury, it’s a necessity. With...
Customer Experience (CX), Optimizely
March 5, 2024
Optimizely Gartner Magic Quadrant
For the fifth consecutive year, Gartner has recognised Optimizely as a market leading Digital Experience Platform and Content Marketing Platform....
Commerce & Experience Platforms, CX Strategy & Transformation
March 1, 2024
The Optimizely MVP Award
The Optimizely community thrives on the contributions of its members, and the Optimizely Most Valuable Professional (OMVP) program celebrates those...
Ecommerce, Commerce & Experience Platforms
February 29, 2024
What is BigCommerce?
The right ecommerce platform for your business is more crucial than ever. Among the long list of options available, one...
Travel & Transport, Digital Marketing & Media
February 29, 2024
Aviation Digital Marketing
The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation,...
Commerce & Experience Platforms, Optimizely
February 27, 2024
Optimizely vs Contentstack
With 90% of people exclaiming personalised experiences are desirable, having a robust content management system (CMS) built for creating, optimising...
Customer Experience (CX), Optimizely
February 21, 2024
Improving Ecommerce Conversion Rates
The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions,...
Customer Experience (CX), Optimizely
February 14, 2024
What Are The Best A/B Testing Platforms?
A/B tests are carried out to create data that can be used to improve conversion rates by up to 400%....
Commerce & Experience Platforms, Optimizely
January 18, 2024
Optimizely CMS 13 Benefits For Your Organisation
Choosing the right Content Management System (CMS) is paramount for organisations aiming to stay ahead in the competitive online space....
Travel & Transport, Commerce & Experience Platforms
January 17, 2024
Travel Ecommerce Platform Essentials
The online travel market is expected to reach $690.71 billion by 2026 Brands who want to stay ahead need a dynamic...
Travel & Transport, CRM & Data
January 10, 2024
Airlines And Social Media
Social media has become an integral part of our daily lives. With 4.95 billion users worldwide, accounting for around 60.49%...