Channel Optimisation – Insights
Insight-driven, quality-focused content written by the experts.
Financial Services, Channel Optimisation
February 3, 2023
Digital Marketing Strategy For Insurance Companies
A digital marketing strategy for insurance companies typically includes a variety of tactics to reach potential customers and promote insurance...
Channel Optimisation, Content & Experience
December 22, 2022
WHAT IS A GOOGLE LIGHTHOUSE SCORE, AND HOW TO USE IT
Google Lighthouse is a powerful, free tool that provides metrics, opportunities and insights into your site. The scores are about...
Remarkable News, Channel Optimisation
December 14, 2022
Sagittarius wins SearchStax Partner Excellence Award
Sagittarius announces its win at the SearchStax Partner Excellence Awards 2022 for delivering a multi-lingual search experience for one of...
Channel Optimisation, Content & Experience
October 24, 2022
Peerius Episerver Explained
With an impressive customer base of famous brands such as Tommy Hilfiger, Peerius is a piece of the puzzle acquired...
Ecommerce, Channel Optimisation
October 24, 2022
Monetate vs Optimizely
Which is best for your organisation’s ecommerce solution? Monetate (acquired by KIBO in 2019) is a multivariate testing and personalisation...
Manufacturing, Channel Optimisation
October 20, 2022
MAKE A BIG IMPACT ON CUSTOMER LOYALTY AND YOUR ROI WITH THESE STEPS
PWC recently found that when customers feel appreciated, companies gain measurable benefits – including the chance to win more of...
Manufacturing, Channel Optimisation
October 6, 2022
3 REASONS B2B MANUFACTURERS SHOULD INVEST IN THEIR ONLINE EXPERIENCE
Have you noticed a change in your buyer’s behaviour since the pandemic? Business customers are now taking the buying journey...
Ecommerce, Manufacturing
September 2, 2022
Why most B2B manufacturers could be missing out on millions of dollars
Traditionally, taking a direct to customer (D2C) route for manufacturing brands has been a strategy predominantly reserved for business to...
Financial Services, Channel Optimisation
August 31, 2022
Law Firm Digital Marketing Strategy Guide
Law firm digital marketing strategy, sometimes referred to as internet marketing strategy is critical for the future success of modern...
Ecommerce, Channel Optimisation
August 22, 2022
4 ECOMMERCE DESIGN MISTAKES THAT COULD BE DAMAGING YOUR USER EXPERIENCE
Commerce brands need sales-driven sites. Those conversions are directly down to the quality of your site, and how your users...
Channel Optimisation, Content & Experience
August 17, 2022
The 4 Steps to Personalising Content on your Sitecore website
76% of consumers get frustrated when companies don’t use content personalisation. In 2022, consumers expect to be treated like an...
Ecommerce, Channel Optimisation
July 11, 2022
5 WAYS TO GET STARTED WITH AN OMNICHANNEL MARKETING STRATEGY, TO TURN BROWSERS INTO BUYERS
Shopping for products, exclusively at an online store, is a behaviour of the past. Customers are now habitually interacting with...