Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Customer Experience (CX)
THE METAVERSE AND ECOMMERCE, WHAT YOU NEED TO KNOW
Whilst the metaverse may still feel like something from a sci-fi film, its impact has the potential to revolutionise how customers shop. And the time to start planning it into your customer journeys may be a lot closer than you... Read more
AI & Automation, Commerce & Experience Platforms
HOW TO RECESSION PROOF YOUR ECOMMERCE BRAND
Economists, businesses and consumers alike are feeling the pinch of the cost of living crisis across the UK and beyond. “Usually recessions sneak up on us. CEOs never talk about recessions,” says economist Mark Zandi of Moody’s Analytics. “Now it... Read more
Customer Experience (CX), CX Strategy & Transformation
SITECORE EXPERIENCE MANUFACTURING GUIDE
To deliver value to every buyer, manufacturers must peel away the layers to get closer to their end customers and personalize at scale. In manufacturing, stronger bonds make all the difference The bar has been set. Behaviors have changed. Buyers... Read more
Financial Services, CRM & Data
Law Firm Marketing & Digital Maturity
The legal sector has historically been slow to innovate digitally. The pandemic was quick to highlight sectors and specific organisations that were out of touch and digitally immature. The series of lockdowns acted as a catalyst for digital transformation in... Read more
Commerce & Experience Platforms, CX Strategy & Transformation
Episerver Pricing Explained
Episerver is a powerful enterprise-level technology that can be leveraged by ambitious organisations to unlock digital potential and growth. The Episerver Digital Experience Platform (now Optimizely) has undergone significant development and expansion over the years, extending their product offering and capabilities. The... Read more
Content Operations, CX Strategy & Transformation
HOW TO CHOOSE THE RIGHT TEAMS FOR DIGITAL SUCCESS IN 2022
Investing in the perfect technology is only half of the puzzle to creating a beautiful digital experience. No-one just buys a flashy website tool and that’s the end of it – we wish that was that simple. As your business... Read more
Commerce & Experience Platforms, Content Operations
HOW TO GET THE BEST TECH FOR YOUR MARKETING GOALS
There are two things that take key priority in today’s fiercely competitive digital landscape; speed and relevance. In a world of Netflix, Amazon and Spotify, where online experience is meticulously tailored to each individual user, customers have come to expect... Read more
Commerce & Experience Platforms, CRM & Data
Capex vs Opex – Two ways to show your investment in digital.
When it comes to business expenditure it’s very much the good, the bad and ugly depending on which side of the fence you sit and what day it is. If you run a small business or work in accounts, then... Read more