Insights
Insight-driven, quality-focused content written by the experts.
Channel Optimisation, Content & Experience
September 16, 2024
How to improve website speed
With 5.35 billion people using the internet, it is very important to have an efficient and user friendly website to...
Channel Optimisation, Content & Experience
September 3, 2024
What Is Conversion Rate Optimisation (CRO)?
In 2024, businesses of all sizes are heavily reliant on their online presence to generate engagement, leads and sales. Having...
Channel Optimisation, Content & Experience
August 19, 2024
A Beginner’s Guide to Conversion Rate Optimisation
Conversion rate optimisation (CRO) is the process of improving the percentage of visitors to a website who take a desired...
Property and Hospitality, Agentic Orchestration
July 31, 2024
Artificial Intelligence in Hotels
8% of guests feel that AI improves their hotel booking and stay experiences, but why is that? In early stages,...
Channel Optimisation, Content & Experience
July 25, 2024
Optimizely Visual Editor
The Optimizely visual editor makes creating a user friendly website simple. A good user experience (UX) on your website can...
Property and Hospitality, Travel & Transport
July 23, 2024
Creating Successful Hotel PPC Campaigns
All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing...
Channel Optimisation, Content & Experience
July 3, 2024
Conversion Rate Optimisation Strategies for Enterprise Brands
The top 25% of websites across all industries convert at a rate of 5.31% or higher, but many websites don’t...
Agentic Orchestration, Content & Experience
June 26, 2024
AI and Content Marketing
83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a...
Property and Hospitality, Travel & Transport
June 5, 2024
Digital Marketing Strategy for Hotels
Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With...
Property and Hospitality, Travel & Transport
May 29, 2024
Hotel SEO Strategy
With 70% of travellers booking hotels online, a robust SEO (Search Engine Optimisation) strategy is essential for hotels to stand...
Ecommerce, Channel Optimisation
May 29, 2024
How Much Does BigCommerce Cost
BigCommerce is a leading ecommerce platform, supporting over 60,000 businesses worldwide with its robust suite of tools and scalable solutions....
Property and Hospitality, Travel & Transport
May 24, 2024
Hotels Using AI in 2024
AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels...