Insights

  Meet Ghada Fourane, Unify’s CEO, who shares her valuable observations from the AI-focused Salesforce World Tour in London, highlighting the swift progress of innovation and the seamless integration of AI across all applications.   In case you missed our... Read more

  After attending two conferences, similar challenges surface between these industries. I recently attended the World Travel Market (WTM) in London and then, a week later, the Manufacturing Week in Liverpool. It was very interesting to see how these two... Read more

  Customer Relationship Management (CRM) is still extremely important to any business that has anything more than one contact, and where business success needs accurate and consistent data about your customers,  prospects, contacts, teams, suppliers and vendors. However, to be... Read more

The digital landscape continues to reshape business strategies, with a particular impact on B2B tools and industrial equipment sellers. Previously reserved for B2C retailers, e-commerce is now a critical part of the often more complex and large-scale sales journeys for... Read more

Traditionally, taking a direct to customer (D2C) route for manufacturing brands has been a strategy predominantly reserved for business to customer (B2C) brands. Think Tesla skipping out the dealership and Osprey’s online backpack shop. Spurred on by the pandemic and... Read more