Insights

The Optimizely visual editor makes creating a user friendly website simple. A good user experience (UX) on your website can be the key to success. Continuous improvement is key, and one of the most powerful ways to achieve this is... Read more

87% of marketers believe that data is the most under-utilised asset within their company. Having access to actionable data is key. It helps businesses to make informed decisions. Data is vital for both busy marketing and product teams to optimise... Read more

Optimizely, a leading experimentation platform, empowers organisations to run Optimizely A/B testing, multivariate testing, personalise experiences, and optimise their websites and applications. One of the key features that makes Optimizely so versatile and powerful is the Optimizely plugin ecosystem. Understanding... Read more

As businesses face the ongoing challenge of elevating user experiences to maintain a competitive edge, understanding the benefits of Optimizely vs Sanity is more relevant than ever. With over 8 in 10 individuals feeling restricted by their current CMS and... Read more

We are excited to announce we have achieved an Optimizely Gold Partner status. We are proud to stand out as trailblazers, established in 1995, our forward-thinking agency has consistently helped organisations across the globe achieve their digital ambitions. Our commitment... Read more

Optimizely CMP has been recognised as a leader in the Gartner Magic Quadrant for Content Marketing Platforms for the seventh consecutive year. This recognition highlights the platform’s agility and comprehensive capabilities. Gartner praised the platform for its swift adaptation to... Read more

In today’s hyper-competitive digital world, the quest for delivering personalised experiences to consumers has become paramount for businesses striving to differentiate themselves. In fact, companies that implement strong personalisation earn 40% more than those who don’t. This has made experimentation... Read more