Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, Digital Marketing & Media
July 23, 2024
Creating Successful Hotel PPC Campaigns
All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing...
CRM & Data, Customer Experience (CX)
July 17, 2024
Optimizely Amplitude Integration
87% of marketers believe that data is the most under-utilised asset within their company. Having access to actionable data is...
Customer Experience (CX), Personalisation & CRO
July 3, 2024
Conversion Rate Optimisation Strategies for Enterprise Brands
The top 25% of websites across all industries convert at a rate of 5.31% or higher, but many websites don’t...
Optimizely
July 1, 2024
Optimizely Plugin
Optimizely, a leading experimentation platform, empowers organisations to run Optimizely A/B testing, multivariate testing, personalise experiences, and optimise their websites...
AI & Automation, Personalisation & CRO
June 26, 2024
AI and Content Marketing
83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a...
Customer Experience (CX), Personalisation & CRO
June 13, 2024
Sitecore Personalisation for Enterprise Brands
Businesses today are striving to engage their audience in meaningful ways, tailoring content and interactions to meet individual preferences and...
Content Operations, Personalisation & CRO
June 10, 2024
Sitecore Gartner Magic Quadrant
For the first time, Gartner has recognised Sitecore as a market-leading Content Marketing Platform. This position of Sitecore in the...
Travel & Transport, AI & Automation
June 5, 2024
Digital Marketing Strategy for Hotels
Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With...
Travel & Transport, Commerce & Experience Platforms
May 29, 2024
Best Hotel Website Designs
In the competitive hospitality industry, first impressions are pivotal, and increasingly, these initial impressions are formed online. The digital presence...
Travel & Transport, Commerce & Experience Platforms
May 15, 2024
Hotel Website Conversion Rate
Mastering the art of conversion rate optimisation (CRO) is essential for hotels aiming to maximise online bookings and revenue. CRO...
Travel & Transport, Digital Marketing & Media
May 14, 2024
Content Marketing Strategy for Hotels
Creating a robust content marketing strategy for hotels that are looking to expand their customer base is essential. The good...
Commerce & Experience Platforms, Optimizely
May 7, 2024
Optimizely vs Sanity
As businesses face the ongoing challenge of elevating user experiences to maintain a competitive edge, understanding the benefits of Optimizely...