Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Salesforce
October 7, 2024
The Hidden Costs of Siloed Data: How It’s Impacting Your Revenue
Companies collect vast amounts of customer data daily, however, without a unified strategy to manage this data, businesses often find...
Agentic Orchestration, CRM & Data
September 29, 2024
From Issue to Resolution: Speeding Up Customer Support with Salesforce Service Cloud Quick Start
Efficient customer support is the backbone of any successful business. Delays in handling customer issues not only damage your reputation...
CRM & Data, Salesforce
September 8, 2024
Benefits of Conducting a Salesforce Health Check Assessment
Property & Hospitality, Agentic Orchestration
July 31, 2024
Artificial Intelligence in Hotels
8% of guests feel that AI improves their hotel booking and stay experiences, but why is that? In early stages,...
CRM & Data, Salesforce
July 22, 2024
Salesforce Analytics
Nearly 80% of users have rated Salesforce Analytics Cloud “excellent” or “good”. Salesforce Analytics Cloud is a very powerful tool,...
Content & Experience, CRM & Data
July 17, 2024
Optimizely Amplitude Integration
87% of marketers believe that data is the most under-utilised asset within their company. Having access to actionable data is...
CRM & Data, Salesforce
July 4, 2024
The Benefits of Using Salesforce CRM
Maintaining strong relationships with your customer base is crucial. Due to that, CRM systems have become essential tools that need...
CRM & Data, Experience Platforms & Operations
July 1, 2024
Optimizely Plugin
Optimizely, a leading experimentation platform, empowers organisations to run Optimizely A/B testing, multivariate testing, personalise experiences, and optimise their websites...
Agentic Orchestration, Content & Experience
June 26, 2024
AI and Content Marketing
83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a...
Property & Hospitality, Travel & Transport
June 19, 2024
Email Marketing For Hotels
When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI...