Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, Digital Marketing
Hotel SEO Strategy
With 70% of travellers booking hotels online, a robust SEO (Search Engine Optimisation) strategy is essential for hotels to stand out and attract more guests. Additionally, 72% of mobile bookings occur within 48 hours of last-minute Google searches including the... Read more
Ecommerce, Digital Marketing
BigCommerce Travel Sites – A Digital Marketing Guide
The travel industry is currently witnessing a substantial digital transformation, spurred by innovations in ecommerce platforms such as BigCommerce. In today’s digital age, a robust online presence is not merely beneficial but essential for survival and growth in the highly... We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be. Read more
Travel & Transport, Digital Marketing
Digital Marketing in the Aviation Industry
In recent years, the aviation industry has experienced a significant transformation, driven by the rapid growth of digital technology and changing consumer preferences. As airlines strive to stay competitive and meet the evolving demands of their passengers, embracing digital marketing... Read more
Travel & Transport, Digital Marketing
Aviation Digital Marketing
The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation, airlines have consistently adapted to meet the evolving needs of passengers and stakeholders alike. In this digital age, where connectivity... Read more
Ecommerce, Digital Marketing
Onsite Search Fixes for Every Home and Furniture Retailer
Onsite search is one of your best tools to support a seamless customer journey. Yet 94% of consumers report they’ve received irrelevant search results (Google Cloud). In our experience, we’ve also found a lot of brands feel their search is... Read more
Ecommerce, Digital Marketing
Unlocking Insights from Your Onsite Search Data: What Exactly Are Your Customers Looking For
Successful online commerce is steered by data-driven decisions, the ability to decipher customer needs and preferences is pivotal in creating e-commerce experiences that are not only satisfying but also increase sales and customer retention. Yet an often overlooked data source... Read more
Digital Marketing, Sitecore
Sitecore Search results
While preparing for a recent talk at the London Sitecore User Group at Sagittarius offices on the subject of Sitecore Content Search: Building a frontend for Sitecore Search results, I discovered some great content (both from Sitecore and the wider... Read more
Financial Services
Content Marketing For Asset Management
82% of customers prefer organisations with a content presence, this is a great opportunity for savvy, client-centric asset management firms. The financial services industry is still playing catch up with digital transformation which was reflected in our recent study into... Read more