Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, CRM & Data
Best CRM for Travel Industry – Discover Salesforce
A staggering 73% of travellers now expect their travel providers to understand their individual needs and preferences. In the crowded marketplace of CRM solutions, Salesforce stands out, offering hyper-personalisation and efficiency tailored for the dynamic needs of the travel and... Read more
CRM & Data, Salesforce
Leveraging Salesforce Email Marketing – From Leads to Loyalty
For every £1 spent on email marketing, the average ROI is £44. Yet, achieving this demands more than just sending out mass emails. It requires a distinctive approach, one that sets your organisation apart in the crowded inboxes of today’s... Read more
Ecommerce, Contentful
Contentful ECommerce
In the world of digital commerce, the quest for a seamless, engaging, and personalised customer experience is relentless, the increasing consumer demand for personalised experiences is highlighted by the fact that 71% of consumers expect companies to deliver personalised interactions,... Read more
Travel & Transport, CRM & Data
Salesforce Travel Management: Advancing Airline Operations and Passenger Services
73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their specific preferences. This statistic not only captures the increasing expectations for personalisation among travellers, but also sets the stage for... Read more