Insights

Insight-driven, quality-focused content written by the experts.

CRM & Data, Customer Experience (CX)

PERSONALISATION, WHAT IS IT REALLY?

Remember the first mass email you ever received with your name in the subject line? For the first time in a while, you felt like you mattered in the brand more than a number on some online spreadsheet, and in... Read more
Commerce & Experience Platforms, Customer Experience (CX)

How much does Episerver cost?

If you’re considering your options for a new Digital Experience Platform (DXP) for your organisation then Episerver (now Optimizely) is a worthwhile investment. After experiencing an Episerver demo the most common question asked is: ‘How much does Episerver cost?’ The... Read more
CRM & Data, Customer Experience (CX)

What Is A Customer Data Platform? CDPs Explained

Developments in technology over the last decade have drastically shifted the way that users interact with businesses, placing customers at the heart of experiences to offer tailored interactions that drive conversions. Sourcing the right tools to deliver this is therefore... Read more
Commerce & Experience Platforms, Customer Experience (CX)

Episerver Ecommerce

We live in a digital world, where almost everything we need can be accessed at a click of a button and each interaction with our chosen brands become more and more personalised. For businesses, this means it’s critical to have... Read more
Customer Experience (CX), Optimizely

Google Optimize vs Optimizely

Optimisation tools can be what differentiates your organisation from the competition. Google Optimize and Optimizely both have powerful CRO capabilities suited for enterprise-level standards. Understanding the strengths and weaknesses between the two can help you determine which tool is best for your... Read more
Commerce & Experience Platforms, Customer Experience (CX)

What is Episerver?

Investing in the right Content Management System (CMS) or Digital Experience Platform (DXP) for your organisation is key to ROI. Let’s be honest, no busy marketing team wants to be wasting their time or resources on navigating an overly complicated... Read more
Commerce & Experience Platforms, Customer Experience (CX)

Episerver and Optimizely

Uncover what the Episerver Optimizely hybrid means for brands and the future of Digital Experience Platforms Is Episerver now Optimizely? Yes, Episerver is Optimizely. The longstanding leader in the Gartner Magic Quadrant for Digital Experience Platforms (DXP), completed its acquisition of Optimizely, the... Read more
AI & Automation, CRM & Data

Financial Service Trends For Digital In 2022

Over the last two years, trends within the financial services industry have irrefutably been shaped by a post-pandemic world. Now, as we emerge from another year of uncertainty and constantly changing restrictions, priorities have shifted yet again. With more players... Read more

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