Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, CRM & Data
5 WAYS TO GET STARTED WITH AN OMNICHANNEL MARKETING STRATEGY, TO TURN BROWSERS INTO BUYERS
Shopping for products, exclusively at an online store, is a behaviour of the past. Customers are now habitually interacting with brands, multiple times, both on and offline, before going anywhere near the “buy now” button. Prompted by the pandemic, we’ve... Read more
CRM & Data, Customer Experience (CX)
GA4: The Latest Google Analytics Update
In October, Google announced the latest version of Google Analytics, Google Analytics 4 (GA4), which is set to roll out on 4 July 2022. As of July 1, 2023, standard Universal Analytics will stop processing data, meaning GA4 will become... Read more
Commerce & Experience Platforms, Content Operations
Episerver Content API
Take advantage of all the tools that come out of the box. Episerver, now known as Optimizely, includes features such as its Content API to help increase organisations’ ROI. There’s a plethora of information to know about Episerver Integrations. To help organisations... Read more
Remarkable News, Commerce & Experience Platforms
New digital experience design for Cooke Optics.
In the wake of prestigious film festivals and glamorous Hollywood award ceremonies – Sagittarius announce the new fresh image and experience for Academy Award-winning Cooke Optics. Cooke Optics partnered with Sagittarius to redefine and reinvigorate the brand image: retaining its clear,... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Headless Commerce in Travel
You may have recently heard the term ‘headless’ used in conversations around the future of travel commerce, but it’s far from just a buzzword. This exciting new evolution allows for quicker turnarounds and a more unified vision when building your... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Episerver 12 – Why upgrade?
Episerver is the preferred Digital Experience Platform (DXP) for over 9000 leading organisations worldwide. Episerver has made its mark in the digital experience space, gaining recognition in the Gartner Magic Quadrant as an industry Leader for consecutive years. Episerver rebranded to Optimizely in 2021... Read more
Commerce & Experience Platforms, Content Operations
Umbraco vs Episerver
Finding a website platform that is the best fit for your organisation takes a lot of consideration. You’re likely going to want to compare technologies to get a better understanding of how each platform would support your organisation’s digital goals.... Read more