Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Customer Experience (CX)
2022-2023 DIGITAL TRANSFORMATION IN GLOBAL MANUFACTURING
The global manufacturing industry is being buffeted by geo-political and socio-economic challenges. In today’s turbulent marketplace, companies are looking to minimise this disruption and instability by prioritising customer experience and securing their supply chain. And they’re investing in digital marketing... Read more
Commerce & Experience Platforms, Optimizely
Optimizely vs Shopify – What’s the difference?
Shopify is used by only 2% of the top one million e-commerce sites in the United Kingdom (Ranked by traffic volume). When looking at the websites that receive the highest volume of traffic in the UK, only 399 of the... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Opticon 2022 – Introducing the new Optimizely
The last time Optimizely held an in-person global annual conference was 2019. To quote Optimizely CEO Alexander Atzberger, “A lot has changed in the last 3 years”. Optimizely has been busy building on its CMS and E-commerce heritage to become one of... Read more
Customer Experience (CX), Optimizely
Peerius Episerver Explained
With an impressive customer base of famous brands such as Tommy Hilfiger, Peerius is a piece of the puzzle acquired in 2016 by Episerver to elevate the quality of the personalisation technology available to customers‘. The omnichannel personalisation vendor allowed Episerver to drive... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Monetate vs Optimizely
Which is best for your organisation’s ecommerce solution? Monetate (acquired by KIBO in 2019) is a multivariate testing and personalisation software for commerce solutions. The technology aims to let organisations increase the quality and value of users’ experience. Montetate now... Read more
Commerce & Experience Platforms, Customer Experience (CX)
MAKE A BIG IMPACT ON CUSTOMER LOYALTY AND YOUR ROI WITH THESE STEPS
PWC recently found that when customers feel appreciated, companies gain measurable benefits – including the chance to win more of their customers’ spending dollars. The payoff for valued, great experiences are tangible: up to a 16% price premium on products... Read more
Customer Experience (CX), Personalisation & CRO
Getting Started with Sitecore Personalize: A Beginner’s Guide to Website Personalisation
Being able to show your customers relevant content is a must in today’s eCommerce environment, which is why tools like Sitecore Personalize are so useful for brands who want to make a splash when a customer interacts with them on... Read more
Remarkable News, Commerce & Experience Platforms
Sagittarius chooses Gitex to launch its growth in UAE
Sagittarius chooses Gitex – the largest Tech conference in the GCC – to launch the next phase of its growth in the region. From the heart of London to the heart of Dubai, British-grown agency Sagittarius are exhibiting for GiTex... Read more