Insights

A brief look back It’s been a few years since Tim Berners-Lee conceived the Internet, and since the beginning, companies have recognised the usefulness of the platform to share information about themselves. The first websites were simple hypertext, but in... Read more

As we race through the early months of 2022, the repercussions of the last couple of years in retail are becoming crystal clear: buying behaviour is changing. As many as 75% of US consumers switched to a new store, product or buying... Read more

Remember the first mass email you ever received with your name in the subject line? For the first time in a while, you felt like you mattered in the brand more than a number on some online spreadsheet, and in... Read more

Episerver DXC or Digital Experience Cloud is a combination of digital product offerings which can be used in many combinations for different business challenges. The whole map of the digital offerings in Episerver DXC (now Optimizely) briefly consists of the following... Read more

We live in a digital world, where almost everything we need can be accessed at a click of a button and each interaction with our chosen brands become more and more personalised. For businesses, this means it’s critical to have... Read more

Optimisation tools can be what differentiates your organisation from the competition. Google Optimize and Optimizely both have powerful CRO capabilities suited for enterprise-level standards. Understanding the strengths and weaknesses between the two can help you determine which tool is best for your... Read more