Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, Digital Marketing & Media
Reaching your target audience with AI.
An honest conversation about AI – Part 3 This week is about starting an honest conversation about AI. By walking through what AI means for marketers we are trying to paint a clearer picture of how it can help you... Read more
Commerce & Experience Platforms, Contentful
CONTENTFUL PARTNER
Nemetos Tanasuk is thrilled to announce our new status as a Bronze Contentful Partner, underscoring our commitment to providing top-tier digital solutions that empower our clients to surpass their targets through innovative, customer-focused experiences. In today’s digital-first landscape, content acts... Read more
Commerce & Experience Platforms, CRM & Data
Capex vs Opex – Two ways to show your investment in digital.
When it comes to business expenditure it’s very much the good, the bad and ugly depending on which side of the fence you sit and what day it is. If you run a small business or work in accounts, then... Read more
Customer Experience (CX), Personalisation & CRO
Generational Marketing In Travel
In today’s digital landscape, multiple travel companies are discussing how to market to newer generations using generational marketing. In the current age, as each generation ages, the marketing strategies age with them and never remain stagnant. To be ahead of... Read more
Commerce & Experience Platforms, Customer Experience (CX)
B2B Customers Demand a B2C Shopping Experience
Like it or not B2B Expectations are dictated by Companies like Amazon. The new generation of business customers grew up with technology and use it daily in their personal lives, so when it comes to their professional lives, they expect... Read more
Customer Experience (CX), Personalisation & CRO
HOW DO YOU LAUNCH A SUCCESSFUL MARKETING STRATEGY ON SITECORE EXPERIENCE COMMERCE?
More and more customers are expecting an experience that is relevant, as this is what we see across every digital touchpoint that we access – whether it’s recommended films on Netflix, or targeted marketing e-mails from our favourite stores. Relevance... Read more
Commerce & Experience Platforms, Customer Experience (CX)
What does Digital Transformation really mean and how do you go about it?
According to IDC, 40% of all technology spending in 2019, that is over $2 trillion dollars globally, will be spent on “Digital Transformation”. But what does that really mean? Is it all chest beating on the part of those CTOs... Read more