Insights
Insight-driven, quality-focused content written by the experts.
Customer Experience (CX), Personalisation & CRO
Generational Marketing In Travel
In today’s digital landscape, multiple travel companies are discussing how to market to newer generations using generational marketing. In the current age, as each generation ages, the marketing strategies age with them and never remain stagnant. To be ahead of... Read more
Commerce & Experience Platforms, Customer Experience (CX)
B2B Customers Demand a B2C Shopping Experience
Like it or not B2B Expectations are dictated by Companies like Amazon. The new generation of business customers grew up with technology and use it daily in their personal lives, so when it comes to their professional lives, they expect... Read more
Customer Experience (CX), Personalisation & CRO
HOW DO YOU LAUNCH A SUCCESSFUL MARKETING STRATEGY ON SITECORE EXPERIENCE COMMERCE?
More and more customers are expecting an experience that is relevant, as this is what we see across every digital touchpoint that we access – whether it’s recommended films on Netflix, or targeted marketing e-mails from our favourite stores. Relevance... Read more
Commerce & Experience Platforms, Customer Experience (CX)
What does Digital Transformation really mean and how do you go about it?
According to IDC, 40% of all technology spending in 2019, that is over $2 trillion dollars globally, will be spent on “Digital Transformation”. But what does that really mean? Is it all chest beating on the part of those CTOs... Read more
Commerce & Experience Platforms, Customer Experience (CX)
CUSTOMER-CENTRIC APPROACH TO A B2B2C STRATEGY
The digital landscape is changing. The growth of online and the development of digital technology is changing customer expectations. This requires organisations to take a fresh strategy or approach to simply be able to reach their customer. Being able to... Read more
Commerce & Experience Platforms, Customer Experience (CX)
EXCLUSIVE PREVIEW – THE NEED FOR A NEW CUSTOMER-CENTRIC STRATEGY: B2B2C
Business strategies are changing. They are becoming more customer-centric, digitally-driven and multi-channel. These changes are in response to the growth in e-commerce, which, whilst expanding the audience reach for many businesses, has also had a direct impact on the viability... Read more
CRM & Data, Personalisation & CRO
SITECORE 9. IT’S TIME TO UPGRADE. HERE’S WHY
With the end of the year approaching, businesses need to be thinking about their key priorities and what enhancements they can make to their company. Before going into 2019, have you fulfilled your 2018 priorities yet? Here are the six... Read more
Commerce & Experience Platforms, Content Operations
NAVIGATING HEADLESS, CONTENT, AND BRAND CONTROL
It’s a fairly well-known fact that people have a very short attention span. In fact, it’s a miracle that you’ve even made it past the abstract of this post. However, once somebody has decided that they ‘need’ something (and the... Read more