Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport
Travel Trends 2025: Key Insights and Strategic Implications for the Travel & Tourism Industry
The 2025 travel industry is set to witness a profound transformation driven by shifting consumer expectations, technological advancements, and global environmental consciousness. It seems that the travel and tourism industry is starting to level-out again and travel in 2024 has... Read more
AI, Sitecore
Introducing Sitecore Stream, Sitecore’s biggest AI play to date
It seems like a long time ago since we were sitting in the front row of the SUGCON Europe keynote address in Dublin watching Sitecore Chief Product Officer, Roger Connolly, tease us with some of the upcoming AI features that were to... Read more
Travel & Transport
Creating Successful Hotel PPC Campaigns
All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing is taking over? Pay-Per-Click (PPC) advertisement has become one of the most powerful tools available on the market. On average,... Read more
AI
AI and Content Marketing
83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a higher ROI from AI-enhanced content marketing strategies. But with all the recent news on AI and SEO, it might seem... We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be. Read more
Travel & Transport
Email Marketing For Hotels
When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI across channels. Segmented email marketing is considerably more effective , with marketers reporting a staggering 760% increase in earnings from... Read more
Travel & Transport, Digital Marketing
Digital Marketing Strategy for Hotels
Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With the rise of digital platforms, hotels must leverage advanced digital marketing strategies to succeed. By looking at building the digital... Read more
Travel & Transport, Digital Marketing
Hotel SEO Strategy
With 70% of travellers booking hotels online, a robust SEO (Search Engine Optimisation) strategy is essential for hotels to stand out and attract more guests. Additionally, 72% of mobile bookings occur within 48 hours of last-minute Google searches including the... Read more
Travel & Transport
Best Hotel Website Designs
In the competitive hospitality industry, first impressions are pivotal, and increasingly, these initial impressions are formed online. The digital presence of a hotel, encapsulated by its website, is often the first touchpoint potential guests encounter. This makes it imperative for... Read more