Insights

We’re incredibly proud to announce that Robert McGovern, Lead Optimisation Consultant, and Riann Smith, Project Manager, have both been named Silver Strategy Optimizely Most Valuable Professionals (OMVPs). This award is given in recognition of their outstanding contributions to and regular engagement with... Read more

For years, websites have been built around a familiar structure: pages, menus, and navigation. This architecture was designed to help users browse and self-serve, organising large volumes of information into digestible sections. But as digital behaviour evolves, this model is... Read more

The travel and hospitality industry is undergoing a seismic shift. In our recent webinar, hosted in partnership with Katy Howell, CEO of Immediate Future, we explored how AI and social search are transforming how customers discover, plan, and book travel... Read more

In late July, Google introduced AI Max for Search, a new campaign type designed to integrate advertising into AI-generated search results. The move follows recent tests in which ads began appearing inside AI Overviews in the UK. Together, these developments... Read more

Artificial intelligence (AI) is evolving at an unprecedented rate. This rapid advancement is not only transforming industries but also creating a sense of uncertainty about the future. As AI continues to develop, many people find themselves unsure of what to... Read more

When was the last time you Googled something and actually clicked past the first result? Now imagine your customers doing the same, not just on Google, but on TikTok, Reddit, ChatGPT, LinkedIn… and never making it to your website. Welcome... Read more

The way we discover content, products and even brands online is changing. Fast. With AI reshaping the mechanics of search, new frameworks like Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) have entered many digital marketer’s vocabulary. But while... Read more