Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, Commerce & Experience Platforms
HOW TO RECESSION PROOF YOUR ECOMMERCE BRAND
Economists, businesses and consumers alike are feeling the pinch of the cost of living crisis across the UK and beyond. “Usually recessions sneak up on us. CEOs never talk about recessions,” says economist Mark Zandi of Moody’s Analytics. “Now it... Read more
Commerce & Experience Platforms, CRM & Data
COMPOSABLE COMMERCE: E-COMMERCE IN 2023 AND BEYOND
From made to specification bikes, to customising sports shoes, we all love the flexibility to choose what suits our unique needs and preferences best. So why shouldn’t it be the same with your business? Fortunately, composable allows you to do... Read more
Ecommerce, Commerce & Experience Platforms
Episerver Commerce B2C and B2B Cloud
Get sophisticated B2C Commerce and B2B Commerce solutions, hosted and managed in the Cloud, from the same supplier. Episerver Commerce Cloud (B2C) Episerver Commerce B2C Cloud (now Optimizely) is a collection of tools, designed to empower marketers to drive their... Read more
Commerce & Experience Platforms, Optimizely
Optimizely vs Shopify – What’s the difference?
Shopify is used by only 2% of the top one million e-commerce sites in the United Kingdom (Ranked by traffic volume). When looking at the websites that receive the highest volume of traffic in the UK, only 399 of the... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Opticon 2022 – Introducing the new Optimizely
The last time Optimizely held an in-person global annual conference was 2019. To quote Optimizely CEO Alexander Atzberger, “A lot has changed in the last 3 years”. Optimizely has been busy building on its CMS and E-commerce heritage to become one of... Read more
Customer Experience (CX), Optimizely
Peerius Episerver Explained
With an impressive customer base of famous brands such as Tommy Hilfiger, Peerius is a piece of the puzzle acquired in 2016 by Episerver to elevate the quality of the personalisation technology available to customers‘. The omnichannel personalisation vendor allowed Episerver to drive... Read more
Financial Services, CRM & Data
Law Firm Marketing & Digital Maturity
The legal sector has historically been slow to innovate digitally. The pandemic was quick to highlight sectors and specific organisations that were out of touch and digitally immature. The series of lockdowns acted as a catalyst for digital transformation in... Read more
AI & Automation, CRM & Data
The Future Of Travel: 5 Ways AI Is Changing The Game
When it comes to travel, artificial intelligence (AI) is changing the game. From booking airfare and hotels to creating personalised itineraries, AI is making travel planning easier and more efficient. With one eye focused on operation experience and the other... Read more