Insights

Insight-driven, quality-focused content written by the experts.

Commerce & Experience Platforms, Customer Experience (CX)

B2B Customers Demand a B2C Shopping Experience

Like it or not B2B Expectations are dictated by Companies like Amazon. The new generation of business customers grew up with technology and use it daily in their personal lives, so when it comes to their professional lives, they expect... Read more
Commerce & Experience Platforms, Customer Experience (CX)

What does Digital Transformation really mean and how do you go about it?

According to IDC, 40% of all technology spending in 2019, that is over $2 trillion dollars globally, will be spent on “Digital Transformation”. But what does that really mean? Is it all chest beating on the part of those CTOs... Read more
Commerce & Experience Platforms, Customer Experience (CX)

CUSTOMER-CENTRIC APPROACH TO A B2B2C STRATEGY

The digital landscape is changing. The growth of online and the development of digital technology is changing customer expectations. This requires organisations to take a fresh strategy or approach to simply be able to reach their customer. Being able to... Read more
Commerce & Experience Platforms, Customer Experience (CX)

EXCLUSIVE PREVIEW – THE NEED FOR A NEW CUSTOMER-CENTRIC STRATEGY: B2B2C

Business strategies are changing. They are becoming more customer-centric, digitally-driven and multi-channel. These changes are in response to the growth in e-commerce, which, whilst expanding the audience reach for many businesses, has also had a direct impact on the viability... Read more
Commerce & Experience Platforms, Content Operations

NAVIGATING HEADLESS, CONTENT, AND BRAND CONTROL

It’s a fairly well-known fact that people have a very short attention span. In fact, it’s a miracle that you’ve even made it past the abstract of this post. However, once somebody has decided that they ‘need’ something (and the... Read more
Commerce & Experience Platforms, Content Operations

YOUR DIGITAL CHANNEL – WITHOUT THE CANNIBAL

Any business who has recognised the advantage of going to market through a retail channel consisting of third parties, and therefore expanding its possible network exponentially, has also recognised the problems of being one step away from the end customer.... Read more
Content Operations, CRM & Data

CORPORATE DATA RESPONSIBILITY AND GDPR WEBINAR

If you didn’t manage to make the webinar, or you’d like to share the information with your colleagues, then you can listen in on the video below. This is a 45 minute video presented by James Derry, Co-Founder of Nemetos,... Read more
Content Operations, Design and Build

How to change to an older version of node.js on Windows.

Today I’m going to be exploring how to manage multiple installations of Node.js on a windows computer following an issue I recently came across whilst working on a project. The project I was working on required me to update my... Read more

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