Insights

Insight-driven, quality-focused content written by the experts.

Content Operations, Customer Experience (CX)

BACK TO (HYBRID) WORK

In the year and a half where chats at the coffee machine were traded for Slack channels, and team meetings replaced by Zoom calls, having a robust technical infrastructure to support your business has become make or break for a... Read more
AI & Automation, Digital Marketing & Media

Reaching your target audience with AI.

An honest conversation about AI – Part 3 This week is about starting an honest conversation about AI. By walking through what AI means for marketers we are trying to paint a clearer picture of how it can help you... Read more
Content Operations, Customer Experience (CX)

The Power of Positivity.

If you want to, you can find a million reasons to hate life and be angry at the world. Or, if you want to, you could find a million reasons to love life and be happy. Choose wisely – Cari... Read more
Commerce & Experience Platforms, Customer Experience (CX)

B2B Customers Demand a B2C Shopping Experience

Like it or not B2B Expectations are dictated by Companies like Amazon. The new generation of business customers grew up with technology and use it daily in their personal lives, so when it comes to their professional lives, they expect... Read more
Commerce & Experience Platforms, Customer Experience (CX)

What does Digital Transformation really mean and how do you go about it?

According to IDC, 40% of all technology spending in 2019, that is over $2 trillion dollars globally, will be spent on “Digital Transformation”. But what does that really mean? Is it all chest beating on the part of those CTOs... Read more
Remarkable News, Customer Experience (CX)

Drum Search Awards

Ensuring a joined-up approach to development and digital marketing is at the heart of our ethos so we were very pleased to yesterday be recognised in the 2019 Drum Search Awards for our work with Sunrise Senior Living in the... Read more
Commerce & Experience Platforms, Customer Experience (CX)

CUSTOMER-CENTRIC APPROACH TO A B2B2C STRATEGY

The digital landscape is changing. The growth of online and the development of digital technology is changing customer expectations. This requires organisations to take a fresh strategy or approach to simply be able to reach their customer. Being able to... Read more
Commerce & Experience Platforms, Content Operations

NAVIGATING HEADLESS, CONTENT, AND BRAND CONTROL

It’s a fairly well-known fact that people have a very short attention span. In fact, it’s a miracle that you’ve even made it past the abstract of this post. However, once somebody has decided that they ‘need’ something (and the... Read more

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