Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Content Operations
June 7, 2022
3 KEY INSIGHTS GAINED FROM THE HEADLESS COMMERCE SUMMIT
Composable is the future of commerce. In order to stay ahead of the curve, leading brands are investing in experiences...
Content Operations, Customer Experience (CX)
May 23, 2022
What Is Digital Content Planning and Why Is It Important?
Whatever your business, be it a regional or global brand, the content you produce plays a vital role in your...
Commerce & Experience Platforms, Customer Experience (CX)
May 16, 2022
What is Optimizely used for?
Optimizely (formerly known as Episerver) is a world leading digital experience technology. The Optimizely platform is used by ambitious organisations to...
CRM & Data, Customer Experience (CX)
May 10, 2022
The 5 key benefits of working with a Business Analyst.
Working with a Business Analyst (BA) can have long-lasting benefits for your business, bringing a range of knowledge and skills,...
Commerce & Experience Platforms, Customer Experience (CX)
May 9, 2022
Episerver 11 (Optimizely)
In 2021 the technology giant acquired experimentation software Optimizely, creating a world class digital experience platform (DXP) for ambitious enterprise-level organisations....
Ecommerce, Commerce & Experience Platforms
April 12, 2022
3 Key Tech Tools to Manage your Commerce Brand at Scale
Customers are obsessed with brand reputation. They want to buy from conscious brands who are trying to make more of...
Commerce & Experience Platforms, Customer Experience (CX)
March 23, 2022
Episerver Customers
Which brands are choosing the DXP and why? Episerver / Optimizely is a globally recognised leader in digital experience technology. Consistently...
CRM & Data, Customer Experience (CX)
March 20, 2022
How CDPs and First-Party Data can Help Solve the Cookie Crisis
Introduction Customer Data Platform (CDP) and First-Party Data are a few terms you’ll likely see appear when considering the future...
Commerce & Experience Platforms, Customer Experience (CX)
March 15, 2022
Episerver vs Magento
Which is best for ecommerce organisations? For ambitious commerce organisations, digital is key to their revenue pipeline, brand reputation and...
AI & Automation, Optimizely
March 7, 2022
Episerver Idio and Optimizely
Idio is the technology behind Optimizely Intelligence Cloud. The Episerver Idio acquisition happened in 2019, when Episerver (now Optimizely) were making...
Commerce & Experience Platforms, CRM & Data
February 28, 2022
SHOULD YOU BE USING A D2C MODEL?
Over the last few years, online shopping has become a huge part of commerce sales, with growth leaping nearly fivefold in...
Commerce & Experience Platforms, Customer Experience (CX)
February 24, 2022
Episerver Gartner Magic Quadrant
Episerver / Optimizely has been named a Leader for another consecutive year in Gartner Magic Quadrant for excellence in digital experience. First...