Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Customer Experience (CX)
What Is A Customer Data Platform? CDPs Explained
Developments in technology over the last decade have drastically shifted the way that users interact with businesses, placing customers at the heart of experiences to offer tailored interactions that drive conversions. Sourcing the right tools to deliver this is therefore... Read more
AI & Automation, CRM & Data
Financial Service Trends For Digital In 2022
Over the last two years, trends within the financial services industry have irrefutably been shaped by a post-pandemic world. Now, as we emerge from another year of uncertainty and constantly changing restrictions, priorities have shifted yet again. With more players... Read more
Content Operations, CX Strategy & Transformation
HOW TO CHOOSE THE RIGHT TEAMS FOR DIGITAL SUCCESS IN 2022
Investing in the perfect technology is only half of the puzzle to creating a beautiful digital experience. No-one just buys a flashy website tool and that’s the end of it – we wish that was that simple. As your business... Read more
Customer Experience (CX), Digital Marketing & Media
Generating leads and converting; how digital unlocks potential.
From the first primitive mud huts to the ancient pyramids of Egypt and beyond, the concept of ‘construction’ has been around for quite some time. The history of manufacturing is no different as the human race has been creating things... Read more
CRM & Data, Customer Experience (CX)
Customer centricity in the Construction sector
Most businesses would aim or claim to be customer-centric. In the Construction and Manufacturing sectors, very few would be able to prove it. Defining who ‘the customer’ is can be the first and fundamental challenge. The next is to understand... Read more
Commerce & Experience Platforms, Content Operations
HOW TO GET THE BEST TECH FOR YOUR MARKETING GOALS
There are two things that take key priority in today’s fiercely competitive digital landscape; speed and relevance. In a world of Netflix, Amazon and Spotify, where online experience is meticulously tailored to each individual user, customers have come to expect... Read more
Content Operations, Customer Experience (CX)
BACK TO (HYBRID) WORK
In the year and a half where chats at the coffee machine were traded for Slack channels, and team meetings replaced by Zoom calls, having a robust technical infrastructure to support your business has become make or break for a... Read more