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Insight-driven, quality-focused content written by the experts.

Remarkable News, Commerce & Experience Platforms

Ultimedia Becomes part of The Remarkable Group

We’ve joined the Remarkable Group. A group of integrated digital specialist consultancies that offer clients exceptional digital work on a global scale. This makes us a key part of the world’s leading digital experience platform (DXP) specialists, with expertise in Optimizely, Sitecore... Read more
Commerce & Experience Platforms, Customer Experience (CX)

Digital in construction and manufacturing

This week I caught up with Paul Chandler, Marketing Director (Emerging Businesses) for Marshalls Plc and owner of Blake & Chandler Consulting Ltd. Paul has a combined 30 years of senior marketing and digital experience specifically in manufacturing and construction.... Read more
Customer Experience (CX), Personalisation & CRO

Generational Marketing In Travel

In today’s digital landscape, multiple travel companies are discussing how to market to newer generations using generational marketing. In the current age, as each generation ages, the marketing strategies age with them and never remain stagnant. To be ahead of... Read more
Commerce & Experience Platforms, Customer Experience (CX)

B2B Customers Demand a B2C Shopping Experience

Like it or not B2B Expectations are dictated by Companies like Amazon. The new generation of business customers grew up with technology and use it daily in their personal lives, so when it comes to their professional lives, they expect... Read more
Customer Experience (CX), Personalisation & CRO

HOW DO YOU LAUNCH A SUCCESSFUL MARKETING STRATEGY ON SITECORE EXPERIENCE COMMERCE?

More and more customers are expecting an experience that is relevant, as this is what we see across every digital touchpoint that we access – whether it’s recommended films on Netflix, or targeted marketing e-mails from our favourite stores. Relevance... Read more
Commerce & Experience Platforms, Customer Experience (CX)

What does Digital Transformation really mean and how do you go about it?

According to IDC, 40% of all technology spending in 2019, that is over $2 trillion dollars globally, will be spent on “Digital Transformation”. But what does that really mean? Is it all chest beating on the part of those CTOs... Read more
Commerce & Experience Platforms, Customer Experience (CX)

EXCLUSIVE PREVIEW – THE NEED FOR A NEW CUSTOMER-CENTRIC STRATEGY: B2B2C

Business strategies are changing. They are becoming more customer-centric, digitally-driven and multi-channel. These changes are in response to the growth in e-commerce, which, whilst expanding the audience reach for many businesses, has also had a direct impact on the viability... Read more
CRM & Data, Personalisation & CRO

SITECORE 9. IT’S TIME TO UPGRADE. HERE’S WHY

With the end of the year approaching, businesses need to be thinking about their key priorities and what enhancements they can make to their company. Before going into 2019, have you fulfilled your 2018 priorities yet? Here are the six... Read more

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