Insights
Insight-driven, quality-focused content written by the experts.
Design and Build, SEO and AI Discovery
Digital Sustainability: How our Internet Habits Impact the Environment
Despite the uprise of terms such as ‘digital sustainability’, when most people think of climate change, they tend to think about tangible industries like aviation and agriculture or the negative impact of deforestation and landfills. Every year, roughly 37 billion... Read more
CRM & Data, Personalisation & CRO
Audience Segmentation Explained
Audience segmentation is a strategy employed in marketing which involves defining subgroups or segments within your target audiences to provide an experience that is personalised and connects with them on an emotional level. We divide users into groups who have... Read more
Ecommerce, Commerce & Experience Platforms
Unleashing ecommerce potential: Sidestep these commerce personalisation mistakes
With the abundance of choices available to consumers and a growing expectation for convenience, tailoring shopping experiences is paramount for engaging customers, driving sales, and building long-lasting relationships. With such demand, technology has made it possible to optimise each customer... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Sitecore vs. Adobe
In today’s digital age, businesses need robust digital experience platforms to deliver engaging customer experiences, and two of the most popular DXPs in the market are Adobe Experience Manager (AEM) and Sitecore Experience Platform (XP). This article compares and contrasts... Read more
Remarkable News, Commerce & Experience Platforms
Sagittarius Awarded Ucommerce Silver Partner
Sagittarius is thrilled to announce its recent achievement of Silver Partner status with Ucommerce, a renowned provider of e-commerce solutions. This exciting milestone marks a significant step forward in Sagittarius’ mission to drive digital excellence and empower brands worldwide. The... Read more
Content Operations, CRM & Data
Unlocking Digital Transformation Success: The Power of Company Culture
Just in case the industry buzzword ‘Digital Transformation’ has passed you, the phrase refers to adopting new technologies and digital tools to change how a business operates fundamentally. It involves using digital technology to streamline processes, improve efficiency, enhance customer... Read more
Remarkable News, Customer Experience (CX)
Sagittarius Receives an Award for Partnering Excellence at E3 CX Conference in Riyadh
Sagittarius is thrilled to announce our recent recognition at the E3 CX Conference in Riyadh. The esteemed Partnering Excellence award was awarded to Sagittarius, further highlighting our exceptional talent and dedication to delivering outstanding projects in the Kingdom. The Partnering... Read more
Customer Experience (CX), Personalisation & CRO
4 Benefits of Website Personalisation for Financial Brands
In today’s digital landscape, financial brands face increasing competition and challenges in reaching and engaging their target audience. Website personalisation has become an increasingly important tool for financial brands to enhance the customer experience, increase engagement, and improve conversion rates.... Read more