Insights
Insight-driven, quality-focused content written by the experts.
Content Operations, Personalisation & CRO
Content Marketing For Insurance Companies
Content marketing for insurance companies costs 62% less than other traditional marketing approaches and can drive three times more sales opportunities. For insurance companies, content marketing provides the perfect vehicle to build meaningful customer relationships, educate, drive revenue and build... Read more
Commerce & Experience Platforms, CRM & Data
COMPOSABLE COMMERCE: E-COMMERCE IN 2023 AND BEYOND
From made to specification bikes, to customising sports shoes, we all love the flexibility to choose what suits our unique needs and preferences best. So why shouldn’t it be the same with your business? Fortunately, composable allows you to do... Read more
Customer Experience (CX), CX Strategy & Transformation
SITECORE EXPERIENCE MANUFACTURING GUIDE
To deliver value to every buyer, manufacturers must peel away the layers to get closer to their end customers and personalize at scale. In manufacturing, stronger bonds make all the difference The bar has been set. Behaviors have changed. Buyers... Read more
Commerce & Experience Platforms, Content Operations
KEY TAKEAWAYS FROM CONTENTFUL FAST FORWARD, AND WHAT TO EXPECT IN 2023
Our team headed to the Contentful Fast Forward London roadshow on Tuesday 29th November to catch up with partners, speak to clients, and get up to speed with the Contentful roadmap for 2023. This was the first round of live... Read more
Financial Services, CRM & Data
Law Firm Marketing & Digital Maturity
The legal sector has historically been slow to innovate digitally. The pandemic was quick to highlight sectors and specific organisations that were out of touch and digitally immature. The series of lockdowns acted as a catalyst for digital transformation in... Read more
AI & Automation, CRM & Data
The Future Of Travel: 5 Ways AI Is Changing The Game
When it comes to travel, artificial intelligence (AI) is changing the game. From booking airfare and hotels to creating personalised itineraries, AI is making travel planning easier and more efficient. With one eye focused on operation experience and the other... Read more
Manufacturing, Commerce & Experience Platforms
Why most B2B manufacturers could be missing out on millions of dollars
Traditionally, taking a direct to customer (D2C) route for manufacturing brands has been a strategy predominantly reserved for business to customer (B2C) brands. Think Tesla skipping out the dealership and Osprey’s online backpack shop. Spurred on by the pandemic and... Read more