Insights
Insight-driven, quality-focused content written by the experts.
Manufacturing, Content & Experience
September 9, 2025
Remarkable Delivers UX-Led Digital Transformation for CRU Group
Remarkable is pleased to announce the successful completion of a major digital transformation programme for CRU Group, a global leader...
Channel Optimisation, Content & Experience
September 3, 2025
Affiliate 2.0: Why Creator Commerce Outperforms Display Ads
The Evolution of Affiliate Marketing Affiliate marketing once lived and died by discount codes and static blog posts. But in...
AI Agents & Automation, Channel Optimisation
August 18, 2025
AI Max for Search: Google Tightens Its Grip on the SERP
In late July, Google introduced AI Max for Search, a new campaign type designed to integrate advertising into AI-generated search...
Content & Experience, CRM & Data
August 13, 2025
AI’s Rapid Evolution: Embrace the Change
Artificial intelligence (AI) is evolving at an unprecedented rate. This rapid advancement is not only transforming industries but also creating...
Remarkable News, Content & Experience
June 23, 2025
Hexagon launches new website with Remarkable at HexagonLIVE 2025
We’re proud to share that Hexagon has just gone live with the first phase of its new global website hexagon.com, unveiled...
Channel Optimisation, Content & Experience
June 20, 2025
Artificial Influence: Why UGC and Advocacy Will Shape the Future of Search
Right now, the rules of search, discovery, and influence are being rewritten (and it’s not by the robots, it’s by...
Travel & Transport, AI Agents & Automation
June 12, 2025
Getting Less Website Traffic? Are You Prepared for the Seismic Search Shift in Travel?
The travel and hospitality sector is facing a dramatic rewrite of the traditional SEO playbook. As generative AI and LLMs...
Channel Optimisation, Digital Marketing
May 28, 2025
AI Search in 2025: Why We Should Integrate, Not Overthink, SEO, AEO & GEO
The way we discover content, products and even brands online is changing. Fast. With AI reshaping the mechanics of search,...
Channel Optimisation, Digital Marketing
May 23, 2025
Google AI Mode is here: Universal to Unique. Information to Intelligence. Search Will Never Be the Same.
Last year, we were discussing AI Search as something experimental. Today, it’s (almost) the default. With the launch of Google...
Ecommerce, Channel Optimisation
May 16, 2025
How to Optimise Your Ecommerce Brand for ChatGPT Shopping
As generative AI reshapes how people search, browse, and buy, ChatGPT’s new shopping interface is positioning itself as a potentially...
CRM & Data, Human Enablement & Training
May 14, 2025
Why Your CRM Is Damaging Your Business
Why do Nearly 65% of all CRM Implementations Fail? We explore these nine pitfalls for CRM implementations, and how fixing...
Travel & Transport, AI Agents & Automation
May 8, 2025
AI, Search and the Travel Revolution: 7 Takeaways from Our Conversation with Google’s Lalit Gupta
On 6 May 2025, we had the pleasure of hosting a future-focused conversation with Google’s Lalit Gupta to explore the...