Insights
Insight-driven, quality-focused content written by the experts.
Channel Optimisation, Content & Experience
August 28, 2025
From Pages to Conversations: Rethinking Website Architecture for the AI Era
For years, websites have been built around a familiar structure: pages, menus, and navigation. This architecture was designed to help...
Events, Travel & Transport
August 20, 2025
The Future of AI & Social Search in Travel: Key Takeaways from Our Webinar
The travel and hospitality industry is undergoing a seismic shift. In our recent webinar, hosted in partnership with Katy Howell,...
AI Agents & Automation, Channel Optimisation
August 18, 2025
AI Max for Search: Google Tightens Its Grip on the SERP
In late July, Google introduced AI Max for Search, a new campaign type designed to integrate advertising into AI-generated search...
Content & Experience, Experience Platforms & Operations
August 15, 2025
Is a DAM the Answer?
Content may be king, but behind the throne, chaos often reigns. Enterprise organisations produce more assets than ever, campaign imagery,...
Events, Financial Services
August 1, 2025
The Future of Discovery in FSI: Social Search, AI, and the New Rules of Visibility
When was the last time you Googled something and actually clicked past the first result? Now imagine your customers doing...
Channel Optimisation, Content & Experience
June 20, 2025
Artificial Influence: Why UGC and Advocacy Will Shape the Future of Search
Right now, the rules of search, discovery, and influence are being rewritten (and it’s not by the robots, it’s by...
Travel & Transport, AI Agents & Automation
June 12, 2025
Getting Less Website Traffic? Are You Prepared for the Seismic Search Shift in Travel?
The travel and hospitality sector is facing a dramatic rewrite of the traditional SEO playbook. As generative AI and LLMs...
Channel Optimisation, Digital Marketing
May 28, 2025
AI Search in 2025: Why We Should Integrate, Not Overthink, SEO, AEO & GEO
The way we discover content, products and even brands online is changing. Fast. With AI reshaping the mechanics of search,...
Channel Optimisation, Digital Marketing
May 23, 2025
Google AI Mode is here: Universal to Unique. Information to Intelligence. Search Will Never Be the Same.
Last year, we were discussing AI Search as something experimental. Today, it’s (almost) the default. With the launch of Google...
Ecommerce, Channel Optimisation
May 16, 2025
How to Optimise Your Ecommerce Brand for ChatGPT Shopping
As generative AI reshapes how people search, browse, and buy, ChatGPT’s new shopping interface is positioning itself as a potentially...
Travel & Transport, AI Agents & Automation
May 8, 2025
AI, Search and the Travel Revolution: 7 Takeaways from Our Conversation with Google’s Lalit Gupta
On 6 May 2025, we had the pleasure of hosting a future-focused conversation with Google’s Lalit Gupta to explore the...
Travel & Transport, Channel Optimisation
May 6, 2025
Travel PPC: 8 Essential Tips
Travel PPC remains one of the best ways for travel brands to amplify their brand, with many competitors fighting for...