Insights

All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing is taking over? Pay-Per-Click (PPC) advertisement has become one of the most powerful tools available on the market. On average,... Read more

When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI across channels. Segmented email marketing is considerably more effective , with marketers reporting a staggering 760% increase in earnings from... Read more

Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With the rise of digital platforms, hotels must leverage advanced digital marketing strategies to succeed. By looking at building the digital... Read more

With 70% of travellers booking hotels online, a robust SEO (Search Engine Optimisation) strategy is essential for hotels to stand out and attract more guests. Additionally, 72% of mobile bookings occur within 48 hours of last-minute Google searches including the... Read more

In the competitive hospitality industry, first impressions are pivotal, and increasingly, these initial impressions are formed online. The digital presence of a hotel, encapsulated by its website, is often the first touchpoint potential guests encounter.  This makes it imperative for... Read more

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Mastering the art of conversion rate optimisation (CRO) is essential for hotels aiming to maximise online bookings and revenue. CRO is a scientific approach designed to enhance the likelihood of converting visitors into bookers. This involves analysing the entire journey... Read more