Insights

Insight-driven, quality-focused content written by the experts.

Travel & Transport, AI & Automation

Airline Digital Transformation

Airlines are still recovering from the impact of the global pandemic and to try and regain customers, airline digital transformation emerges as a strategic imperative, now more than ever. To improve customer experience, enhance airline performance, and maintain competitiveness, an... Read more
Travel & Transport, AI & Automation

Salesforce Travel Management: Advancing Airline Operations and Passenger Services

73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their specific preferences. This statistic not only captures the increasing expectations for personalisation among travellers, but also sets the stage for... Read more
Travel & Transport, AI & Automation

Artificial Intelligence in Airlines

While artificial intelligence (AI) remains a relatively recent development, it is gaining widespread recognition, and one sector at the forefront of embracing this innovation is the airline industry. In recent years, the aviation sector has undergone a significant transformation through... Read more
Travel & Transport, AI & Automation

Marketing for travel brands in 2024

The travel industry is regaining pace in 2024 and travellers are even more eager to get away. Travel and airline digital transformation is at an all-time high, with brands looking for better ways to reach their audience at the right... Read more
Manufacturing, Travel & Transport

What do the Travel and Manufacturing Markets Have in Common?

  After attending two conferences, similar challenges surface between these industries. I recently attended the World Travel Market (WTM) in London and then, a week later, the Manufacturing Week in Liverpool. It was very interesting to see how these two... Read more
Travel & Transport, AI & Automation

6 Ways AI Can Improve Business Performance

  Artificial intelligence (AI) is the ability of machines to learn and make decisions based on data and analytics. When used strategically, AI has the potential to make a massive impact on the way we go about our work.  ... Read more

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